Responsibilities

• Serving as primary contact for day-to-day clients
• Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
• Overseeing day-to-day internal team’s work on bid strategy optimization and testing
• Establishing and driving paid search best practices for team to assimilate across tactics and activations
• Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision
• Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
• Ensuring that media deliverables meet and align with client goals and objectives
• Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
• Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
• Ensuring that analysts are effectively developing and optimizing campaigns for added value

Requirements

• A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM experience
• Prior experience managing direct report(s) preferred
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred)
• Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
• Keen attention to detail and an analytical approach to achieving objective
• Solid quantitative and research skills, and proven data interpretation capability
• Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools preferred
• Excellent client presence and ability to lead discussions with internal and external leadership
• Strong ability to understand client objectives and how they translate into search and media strategies
• Stellar communication and presentation skills – you’re poised, articulate and convincing

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.