Responsibilities

• Develops overall Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies for various Paychex websites; collaborates with Digital Marketing Manager to drive SEO/GEO strategy and business plans for lead generation efforts.
• Oversees and implements localization efforts to increase Paychex web presence for regional searches.
• Develops editorial calendar to drive inbound traffic.
• Oversees publishing efforts on Paychex WORX and works with the Demand Gen team to coordinate content efforts.
• Ensures Paychex keeps pace with industry-wide search engine optimization and GEO trendstrends and developments.
• Develops and generates weekly and monthly reporting for all primary organic search metrics, goals tracking, and online lead generation activities to ensure ROI and search marketing goals are met.
• Collaborates with designers, writers, and developers to coordinate and perform website optimization through design, content, structure, and site architecture recommendations.
• Recruits, selects, hires, and evaluates the performance of personnel to ensure all department needs are handled appropriately. Counsels and develops staff for personal and corporate advancement through career development, training programs, and other resources, as required, for professional advancement.

Requirements

• Bachelor's Degree in related field - Required
• 5 years of experience in experience in managing an enterprise SEO program.
• Must have strong SEO and data analysis background.
• Direct experience with enterprise SEO platforms.
• Excellent collaboration and team building skills.
• Demonstrates time management and priority setting skills.
• Experience managing and working with external agencies.
• Experience managing people.

Preferred

• Communication - Preferred
• Research - Preferred
• Management - Preferred
• Detail Oriented - Preferred
• Problem Solving - Preferred
• Search Engine Optimization - Preferred
• Marketing - Preferred
• Google Analytics - Preferred
• Keyword Research - Preferred

Benefits

• We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
• We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
• We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
• We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
• We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.