Responsibilities

• Lead planning and execution of retail activation programs, including displays, couponing, merchandising, shelf navigation, retail media, and shopper marketing initiatives.
• Develop customer-specific activation plans that align with brand strategies, retailer priorities, and commercial objectives.
• Translate annual business plans into activation calendars, agency deliverables, and execution milestones.
• Partner cross-functionally to deliver best-in-class activation programs that drive growth and shopper engagement.
• Establish KPIs and measure promotional and activation effectiveness using syndicated, retailer, and performance data.
• Manage activation and promotional budgets, including annual planning, investment allocation, forecast tracking, and in-year optimization to ensure spending aligns with business objectives and delivers maximum ROI.
• Conduct post-event and post-promotion analyses to evaluate ROI, identify learnings, and recommend future actions.
• Optimize promotional investments, activation strategies, and shopper engagement programs based on performance insights.
• Manage agency and vendor relationships, ensuring deliverables, timelines, budgets, and performance expectations are met.
• Coordinate execution across Sales, Brand Marketing, Category Management, Finance, Supply Chain, and external partners.

Requirements

• Bachelor's degree required.
• 5+ years of experience in Shopper Marketing, Retail Activation, Trade Marketing, Customer Marketing, or related CPG functions.
• Experience managing shopper marketing, retail media, merchandising, display, or coupon programs.
• Experience developing and executing retail activation and promotional programs.
• Strong analytical skills with the ability to evaluate program effectiveness and translate insights into action.
• Experience managing agencies, vendors, budgets, and cross-functional stakeholders.
• Strong project management, communication, and organizational skills.
• Advanced Excel and PowerPoint capabilities.

Benefits

• Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).