Manager, Research and Analytics

New York City, NY (On-site)

$50K/yr – $95K/yrManager3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the data storytelling for sports media by turning viewership trends into visuals and client-ready insights for strategy and investment teams.

  • Responsibilities: translate nationwide and local consumption trends into actionable visuals and research-backed recommendations.
  • Team and client collaboration: partner with strategy, investment, and property teams to surface opportunities while guiding junior staff.
  • Data systems and opportunities: manage databases, design dashboards, and proactively spot new project opportunities for existing and prospective clients.

Job Description

Responsibilities

  • Identify, investigate, and visualize relevant viewership and consumption trends in the sports media marketplace, nationally and locally
  • Manage custom databases for general agency use
  • Design visualizations to convey data-driven insights supported with appropriate research
  • Develop broad understanding of clients’ businesses and needs
  • Proactive in identifying new projects and business opportunities with existing and prospective clients
  • Works in direct cooperation with respective strategy, investment and property teams
  • Manages junior staff (at any point 2-4 personnel) and is involved with evaluation of existing staff and consideration of potential employees
  • Travel is occasionally required for presentations, meetings and other client or industry events

Requirements

  • Undergraduate degree required
  • 3-5 years of experience in sports media, sports analytics or similar field
  • High level of proficiency/interest in data cleaning, management, and analysis
  • Experience with data common to the media/marketing industry, i.e Nielsen, survey, etc.
  • Experience with data cleaning patterns/tools (Power Query, SQL, etc.) and data visualization software (PowerBI, Tableau, Looker, etc.)
  • Strong ability to effectively communicate insights via data analysis in both a written and verbal settings
  • Expert in industry knowledge and understanding of sports marketing vernacular and trends
  • Ability to work well under pressure and deliver assignments under deadline
  • Ability to communicate with clients and internal strategy/investment teams effectively and intelligently
  • Efficiency, organization, and ability to handle multiple tasks
Optimum Sports logo

Optimum Sports

Optimum Sports is the in-house sports marketing agency within Omnicom Media Group, with nearly two decades of experience working with some of the biggest brands in sports. By merging the worlds of sports media, sponsorship and creative, we create omnichannel platforms that effectively drive brand and business impact. We take a fully integrated approach to sports marketing by injecting specialists into clients’ traditional media practices, connecting sponsorship to the wider media mix and marketing platform. We have five specialized teams, delivering excellence across the spectrum of sports marketing: Strategic Consulting, Media Investment, Property Marketing Group, Zero Code (gaming & esports), Research & Analytics.

Founded in 2003
New York, New York, USA
162 employees (17 in marketing)

Traffic Signals

Monthly Visitors
1.1K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~162

Marketing Team

Marketing Team Size
17 (10% of company)
Marketing Roles Posted (Last 30 Days)
5

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