Responsibilities

• Monitor the home decor industry and cultural landscape for trends, providing insights and strategic recommendations on emerging talent, influencers, and changes in the media landscape, staying ahead of PR trends and new talent.
• Lead press strategies for product launches, collaborations, and key brand moments
• Partner cross-functionally to support integrated marketing plans
• Develop clear narratives and messaging aligned with brand goals
• Identify timely cultural opportunities to elevate brand visibility
• Support in nurturing relationships and managing partnership relations.
• Architect a modern influencer strategy that moves beyond transactional posts to build authentic brand advocacy that converts including social influencer content.
• Manages relationships with influencers across macro to micro tiers as well as key agency partners on all social media platforms.
• Develop and execute high-impact influencer programming in collaboration with internal teams
• Source, negotiate, and manage influencer and tastemaker partnerships

Requirements

• 4–6+ years of experience executing successful public relations campaigns within an agency or in-house brand environment
• Strong relationships with national, lifestyle, and design-industry media
• Deep understanding of the home, design, and retail landscape
• Experience managing influencer partnerships and brand collaborations
• Strong communication, presentation, and organizational skills

Benefits

• Competitive benefits, including medical, dental, and vision insurance; tax-free spending accounts; same-sex domestic partner benefits; commuter benefits; and more
• A 401(k) plan and other investment opportunities
• Paid vacation, holidays, and additional time-off programs
• A generous discount across all Williams-Sonoma, Inc. brands through multiple shopping channels
• Cross-brand and cross-functional career opportunities
• Discounts on nearby gyms and other local businesses