Responsibilities

• Own day-to-day media relations for bareMinerals and Laura Mercier, building and maintaining relationships with beauty, lifestyle, and business press.
• Translate the bareMinerals and Laura Mercier restages into sharp, differentiated brand narratives for media and consumers, rebuilding brand story and relevance in the current landscape.
• Manage the PR agency relationship day-to-day; briefing, reviewing output, tracking deliverables, and holding the agency accountable to results.
• Lead press strategy and execution for product launches, brand moments, and events (i.e. editorial partnerships tied to Best of Beauty-type recognition).
• Partner with the Director of PR & Influencer Strategy to ensure PR efforts are integrated with influencer, social, and paid media strategy.
• Support executive presence and visibility in media, including CEO positioning and spokesperson opportunities.
• Build and protect founder and heritage storytelling for both brands, with particular focus on Laura Mercier given the founder's continued active involvement — developing narrative opportunities that connect her voice and legacy to the brand's current relaunch.
• Monitor and help optimize how both brands show up in AI-powered search and chat tools, working with the Director and cross-functional partners to strengthen brand visibility, accuracy, and sentiment in AI-generated answers (AEO/GEO).
• Manage briefing documents, communications materials, and stakeholder updates for press initiatives.
• Track and report on PR performance (media placements, sentiment, share of voice, AI visibility) and translate results into recommendations.

Requirements

• 5+ years of PR experience (Manager) with deep expertise in beauty or closely adjacent prestige consumer categories.
• Established relationships with beauty and lifestyle media, editors, and key industry contacts.
• Proven experience managing PR agencies day-to-day, including briefing, output review, and performance accountability.
• Track record of shaping brand narrative and media perception, ideally through a brand relaunch, restage, or repositioning moment.
• Working knowledge of how PR and earned media content influence brand visibility in AI-powered search and chat tools (ChatGPT, Google AI Overviews, Perplexity), and experience or strong point of view on optimizing for AI answer engines (AEO/GEO).
• Strong writer and storyteller, comfortable developing press materials, briefing docs, and narrative frameworks.
• Experience managing press strategy for product launches and brand events.
• Experience supporting executive or founder-led media strategy, including positioning spokespeople and building narratives around a leader's or founder's personal story and legacy.
• Highly collaborative, able to work closely with influencer, social, and paid media counterparts to ensure a unified brand voice.

Benefits

• -Hybrid First– 3 days per week in office, balancing virtual and face-to-face interactions.
• -Work From Anywhere– Freedom to work six (6) weeks annually from the location of your choice.
• -Complimentary Products – Free and discounted products on new releases and fan-favorites.
• -Professional Development – Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• -Community Engagement – Volunteer opportunities in the communities in which we live and work.