Responsibilities

• Campaign Orchestration & Execution: Oversee end-to-end campaign journey setup, optimization, and enhancement across direct and trade channels using AJO, Salesforce Marketing Cloud, and integrated martech tools.
• Utilize data and insights to create personalized and effective customer journeys across multiple channels.
• Manage tactical deployment timing, quality control, and audience segmentation/targeting
• Serve as a technical expert for complex campaign troubleshooting and optimization
• Manage all 1:1 transactional communication
• Team Leadership & Development: Lead, mentor, and develop a team of industry-best campaign activation experts, providing guidance, support, and professional development opportunities.
• Foster a culture of technical excellence and continuous learning within the team.
• Provide technical guidance and hands-on support for complex campaign implementations
• Drive professional development and technical skill advancement across the team.
• Performance Analysis & Optimization: Develop, monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvements.

Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field
• 5+ years in CRM, lifecycle marketing, or marketing operations
• 3+ years managing teams
• Hands on experience building and deploying campaigns in platforms like Adobe Journey Optimizer or Salesforce Marketing Cloud
• Experience with enhanced email tools; Litmus, MoveableInk, etc.
• Strong understanding of campaign orchestration and journey design
• Excellent project management abilities, adept at handling multiple projects and priorities.
• Proficiency in data analysis and a data-driven decision-making approach to marketing.
• Proven track record of developing and executing successful marketing campaigns
• Exceptional leadership and team management skills, with the ability to inspire and motivate others.
• Excellent communication and interpersonal skills, capable of building and maintaining strong relationships with stakeholders.
• Familiarity with marketing tools, project management software, and data analytics platforms.

Preferred

Benefits

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives