Walmart Data Ventures

With approximately 255 million customers and members visiting more than 10,500 stores and numerous eCommerce websites in 19 countries, Walmart is uniquely positioned to serve customers how, when and where they want. Formed in 2021, Walmart Data Ventures unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. The name ‘Scintilla,’ derived from the Latin word for ‘spark,’ embodies the power of a single insight to ignite transformative ideas. Even the smallest, most granular data point can drive decisions that create meaningful impact. Scintilla empowers businesses to turn insights into action, optimizing every touchpoint along the customer journey—from home to store—and the product journey—from source to shelf. At Walmart Data Ventures, our mission is to deliver value to customers, suppliers, merchants, and store operators by bridging insights with actionable strategies that enhance the retail experience.