Responsibilities

• Directing and managing the daily workflow of all Digitas client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
• Interfacing with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
• Prepare client deliverables ensuring quality, and that recommendations and work products are sound and viable
• Owning the development of strategic proposals, coordinating across teams to account for all relevant inputs and sharing with your associate director for alignment and pressure testing
• Assuming accountability and ownership of campaign execution for assigned client accounts as well as monitoring and reporting on campaign performance
• Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Participating in forecasting exercises for senior management
• Adopting established account management standards and program management best practices and ensuring processes are being followed – you will be responsible for holding your team accountable
• Assisting in training, mentoring, and developing team members
• Contributing to the development and documentation of best practices for improving communication and collaboration within the team and the group

Requirements

• Four or more years of experience in display and video media buying
• In depth understanding of media planning and programmatic buying, and familiarity with Google Marketing Platform, The Trade Desk, or similar buying platforms
• Two or more years of people management experience
• Strong knowledge of DSP platforms and active campaign optimization experience
• The ability to organize and manage your work and that of the junior staff on the team
• Strong analytical thinking and mathematical/quantitative skills
• Solid presentation skills and comfortable presenting to key stakeholders
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• A four-year college degree
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.