Responsibilities

• Manage the day-to-day performance of direct reports, including workload prioritization, goal-setting, coaching, and formal performance reviews; ensure team milestones are met on time and within budget
• Oversee media relations operations — managing the team's pitching cadence, editorial calendar, press release development, and media contact relationships to maximize earned coverage and brand visibility
• Serve as a communications advisor to senior leadership, supporting the development of executive messaging, preparing leaders for media interviews and conference appearances, and coordinating board-level and investor communications as directed
• Oversee and contribute to executive thought leadership programs, including LinkedIn content strategy, contributed bylines, and speaking content for key executives
• Lead analyst relations with healthcare IT firms such as KLAS and Black Book — managing briefings, overseeing positioning alignment with product and GTM messaging, and tracking analyst sentiment and engagement
• Manage crisis communications preparedness and brand reputation response, ensuring protocols are current, the team is trained, and the organization can respond rapidly and on-brand
• Oversee end-to-end event strategy — including in-person and virtual programs — ensuring cross-functional alignment, consistent messaging, and ROI measurement through pipeline and engagement metrics
• Direct the awards and speaking programs, guiding team members in identifying priority opportunities and ensuring submission quality and deadline adherence
• Recommend and implement departmental workflows, processes, and tool standards to improve team efficiency and communications quality; obtain appropriate approvals before implementation
• Define, track, and report on communications KPIs — including earned media volume, outlet tier quality, share of voice, and analyst engagement — presenting results and recommendations to senior marketing leadership
• Work cross-functionally with Product Marketing, Sales, and other internal partners to ensure communications programs are aligned with company priorities and go-to-market initiatives