Responsibilities

• Develop and execute integrated PR strategies across the Americas, strengthening brand visibility and cultural relevance with a focus on makeup artistry (MUA), fragrance, and Spanish-speaking Latin America
• Cultivate relationships with beauty and fragrance editors, journalists, professional makeup artists, and PR agency partners to drive earned media coverage and brand advocacy
• Manage proactive media outreach, developing compelling pitches, press materials, and launch narratives aligned with Global brand positioning and regional priorities
• Manage regional makeup artistry initiatives, identifying opportunities for artist partnerships, editorial placements, product integration, and expert-led storytelling
• Drive fragrance PR through distinctive scent storytelling, targeted press outreach, and engagement with relevant media and industry experts
• Lead Latin American media outreach and contact development, tailoring communications to local audiences, editorial interests, and cultural moments
• Plan and execute press events, media appointments, and launch activations, coordinating invitations, logistics, and agency support
• Oversee press and MUA seeding programs, ensuring strategic recipient selection, timely delivery, and follow-up aligned with launch calendars and editorial deadlines
• Manage press inquiries, PR inboxes, and media and MUA databases; track earned coverage and campaign performance to inform monthly reporting and actionable recommendations
• Partner with Americas and Global teams to ensure cohesive storytelling, incorporating regional priorities and emerging beauty, fragrance, and cultural trends into campaign planning

Requirements

• Bachelor's degree
• Fluent in Spanish (written and spoken)/Portuguese is a plus
• 4+ years of experience in influencer marketing, PR or a related field
• Strong understanding of the creator landscape and cultural nuances in Spanish-speaking Latin America
• Experience working with influencers across different levels, from micro to VIP
• Comfortable managing multiple projects at once and shifting priorities as needed
• Clear communication skills and a good eye for detail
• Organized, reliable and able to take ownership without needing heavy oversight
• Passionate about beauty and tuned into social media and creator trends
• Thrives in a fast-paced, entrepreneurial environment

Preferred

• Fluent in Portuguese is a plus
• Familiarity with platforms like Traackr and Creator IQ is helpful

Benefits

• Monthly "Self-Love Days" - at company discretion
• 401(k) matching contributions
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Hybrid working schedules (home & office)
• Quarterly product gifting