The Role

The Manager, Public Relations and Communications plays a critical role in shaping and amplifying the NWSL’s voice across both consumer and B2B audiences. Reporting to the Vice President of Public Relations and Communications, you will define and execute integrated communications strategies that aggressively elevate the league’s brand, drive commercial success, and strengthen its position as the leader in women’s sports and entertainment.

You will be the vital link connecting PR efforts with cross-functional partners—including Marketing, Sponsorship, Content, and Social—to embed communications into all major initiatives, secure high-impact earned media, and craft cohesive narratives that elevate the league, its clubs, and its world-class players to fans, partners, and the broader cultural landscape.

What You Will Own & Drive

Strategy & Integrated Execution 🚀

• Develop and execute a comprehensive, integrated PR strategy that reinforces the NWSL’s position as a modern, fast-growing sports and entertainment property.
• Lead consumer and B2B communications initiatives, including brand storytelling, product launches, partnership announcements, and executive and player visibility programs.
• Develop and manage proactive media relations strategies that generate high-impact, cross-platform coverage across sports, business, lifestyle, and entertainment outlets.

Media Relations & Narrative Ownership 🎙️

• Cultivate and maintain strong, authentic relationships with key national, local, and trade media, with a focus on reporters covering the intersection of sports, culture, and business.
• Own the creation of all core press materials including releases, pitches, media alerts, FAQs, key messaging documents, and executive talking points.
• Secure meaningful earned media that drives awareness, engagement, and conversion among fans, partners, and the broader public.
• Collaborate seamlessly with the Creative, Content, and Social teams to ensure consistent storytelling and message discipline across all digital and traditional channels.

Strategic Partnership & Event Communications 🤝

• Serve as a strategic communications advisor to league departments and clubs, offering guidance on crisis communications, media best practices, and message development.
• Work closely with club communications leads to maximize shared storytelling opportunities and coordinate communications around key league moments and announcements.
• Partner on media operations and communications planning for major league events (e.g., Challenge Cup, Summer Cup, Media Day, Championship), ensuring flawless execution.
• Manage external agency partners, providing clear direction and accountability to deliver effective campaign support and media results.

Monitoring & Cultural Insights 📈

• Track media coverage and industry trends to identify timely cultural and business conversations, proactively positioning the NWSL into the discussion.
• Monitor competitive PR activity and stay current on emerging media platforms and PR innovations; recommend new, data-backed approaches to elevate the league’s visibility and impact.

What You Will Bring

Core Qualifications

• 4+ years of hands-on experience in public relations, ideally in sports, entertainment, or high-growth consumer brand communications.
• Proven track record of developing and executing strategic PR programs that demonstrably drive earned media coverage and measurable brand impact.
• Established relationships with key national sports, business, and lifestyle media contacts.
• A strong writer and editor with exceptional written and verbal communication skills; adept at message development, executive prep, and compelling storytelling.
• Experience working cross-functionally within an organization and managing external agency partners.
• Highly collaborative, organized, and proactive—must thrive in a fast-paced environment and efficiently manage multiple, competing projects.
• A genuine enthusiasm for soccer and the mission-driven growth of women’s sports; energized by the opportunity to build a premier global sports brand.

Preferred Qualifications

• Strategic thinker with strong storytelling instincts and creativity.
• A credible, trusted communicator who can influence and build rapport across all levels of the organization and with external stakeholders.
• Solution-oriented and calm under pressure—able to navigate complex media inquiries and time-sensitive situations.
• Demonstrated commitment to advancing diversity, equity, and inclusion in all aspects of work.
• Possesses a positive, team-first attitude and passion for the NWSL mission.

Our Investment in You

In addition to working in an incredible, inclusive, and committed-to-diversity culture, we offer:

• Competitive Compensation: $95,000 - $110,000 (Salary is contingent upon candidate qualifications and functional business needs).
• Time & Flexibility: Unlimited Paid Time Off (PTO), sick days, and an end-of-year office closure.
• Hybrid Work Model: Three days in-office and two remote days per week.
• Robust Health Coverage: Medical, Dental, Vision, and Mental Health benefits for employees and dependents.
• Financial Future: 401k with employer match and safe harbor contributions.
• Comprehensive Benefits & Perks: Commuter benefits, Short/Long-Term Disability, Life Insurance, Gym On-Site, Voluntary Pet Insurance, and more!

Commitment to Diversity and Inclusion

The NWSL is proud to be an Equal Opportunity Employer.

We celebrate diversity and are deeply committed to creating an inclusive and equitable environment for all employees. All employment decisions—including recruitment, hiring, placement, promotion, compensation, and termination—are made without regard to race, color, creed, religion, sex, pregnancy or childbirth, personal appearance, family responsibilities, sexual orientation or preference, gender identity, political affiliation, source of income, place of residence, national or ethnic origin, ancestry, age, marital status, military veteran status, unfavorable discharge from military service, physical or mental disability, or any other basis protected by applicable law.

If you need assistance or an accommodation during the application process due to a disability, you may contact us at careers@nwslsoccer.com.