Responsibilities

• Manage day-to-day execution of platform strategy across Creamer, Flip, and Creations—translating roadmap priorities into specific project plans, briefs, and cross-functional asks with clear owners, timelines, and deliverables
• Develop strategic recommendations for the portfolio by synthesizing competitive intelligence, whitespace analysis, and market trends—bringing recommendations to the Director for refinement and alignment
• Manage product lifecycle milestones from development through discontinuation, flagging risks and dependencies proactively
• Drive execution of innovation initiatives by coordinating cross-functional inputs and ensuring projects move from concept through launch without losing strategic intent, working within New Product Development (NPD) Team-led timelines and processes
• Provide strategic inputs for R&D briefs—including business rationale, competitive context, and consumer insights—to ensure innovation aligns with platform strategy
• Drive go-to-market execution for product launches, coordinating across creative, shopper marketing, and commercial teams to ensure flawless delivery
• Ensure alignment across pack, positioning, pricing, and promotion for each launch, escalating gaps early
• Ensure product positioning and messaging comes to life as strategically intended, tailored to specific customer segments and channels
• Own platform toolkits for key calendar touchpoints: positioning, messages, claims, photography guidelines—ensuring they are current, accurate, and actionable for cross-functional teams
• Manage availability and accuracy of evergreen brand assets; run quarterly photoshoot logistics including shot lists, briefs, and post-production tracking

Requirements

• 4+ years of experience in product growth, brand management, or product marketing
• 2+ years of experience in CPG or Food & Beverage
• Strong analytical capabilities with experience using data to inform decisions and the ability to coach others on drawing actionable insight from analysis
• Excellent project management skills with a track record of running complex, multi-workstream initiatives on time and on brief
• Strong communication and presentation skills, with the ability to synthesize complex information into clear, compelling narratives
• Demonstrated ability to work effectively across functions, building relationships and driving alignment
• A self-starter who drives execution with precision while actively developing strategic thinking and point-of-view formation

Benefits

• Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement.