Responsibilities

• Direct the day-to-day account activities of the group and translate marketing and advertising objectives into overall media strategies.
• Direct the development of media plans consistent with the approved strategy.
• Develop the skills and knowledge of assigned Associate(s) and/or Senior Associate(s).
• Partner with the Director on all aspects of communication plan development and recommendations.
• Demonstrate a full understanding of the Client’s businesses as a basis for all future work.
• Determine and supervise the best possible implementation of all approved communication plans and projects.
• Direct marketing and media analyses to support recommendations.
• Act as primary planning/buying integration contact for outside agency partners.
• Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities.
• Train planning staff in media and marketing disciplines as well as the specifics of the Client’s business and industry.
• Accurately, objectively, and constructively evaluate the performance of Senior Associate(s) and/or Associate(s) via the talent development process.
• Provide insightful updates to media and agency partners on the status of all account projects.
• Assume ultimate media financial accountability with Client Accounting and agency partners.
• Act with high integrity when managing solid relationships across agency and media partners to ensure brand understanding, more effectively sell ideas, and contribute to positive agency evaluations

Requirements

• A Bachelor’s Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience.
• 3-4 years experience working within strategy/planning, preferably within a media agency setting.
• Previous experience working across all media channels (digital and traditional).
• Previous experience working with tools including MediaOcean, Prisma is preferred.
• Able to work autonomously in a fast-paced, deadline-oriented environment.
• Adaptable to take direction and multi-task.

Preferred

• Experience working in a data-driven environment is a plus
• Previous experience working with data-driven marketing insights is a plus

Benefits

• Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.