Responsibilities

• Build and execute marketing plans for individual physicians, providers, and specialty groups
• Develop referral growth campaigns and provider outreach initiatives
• Partner with service line leaders to identify growth strategies and opportunities
• Manage Marketing staff supporting physician onboarding; profile content, bios, digital presence, physician network events, in addition to continued growth/support initiatives for key providers
• Work in partnership with the Digital Strategist and Marketing Data Analyst to conceptualize and execute digital campaigns and align with Data Science to track and optimize performance metrics
• Cross functional partnerships with Health Partner Service team, including leading monthly Health Partners Services Meeting and attending Office Managers Meeting
• All other duties as assigned

Requirements

• Bachelor's Degree Bachelor's degree in Communications, Marketing, Journalism, Graphic Design, or Related Field Required
• 5-8 healthcare marketing or physician liaison marketing experience, required
• 5-8 Experience balancing multiple stakeholders and projects required

Preferred

• Strong understanding of referral patterns and service line marketing
• Excellent relationship management and communication skills
• HubSpot (email campaigns, CRM segmentation)
• Monday.com (campaign workflow tracking)
• Google Analytics 4
• SEO tools (SEMrush)
• Email marketing and CRM platforms (IQVIA, Hubspot, Constant Contact)
• Microsoft Suite, Google Suite
• Familiarity with Google listings/ratings, reputation management platforms preferred

Benefits

• Full-time and part-time employees have access to a comprehensive benefits package designed to support your health, financial security, and quality of life.
• We offer low-cost medical coverage with generous employer contributions, dental and vision plans, discounted prescriptions, and access to on-site child care.
• Additional benefits include 401(k) matching, tuition reimbursement, paid time off, flexible spending accounts, legal and voluntary coverage options, life insurance, and free on-site parking.