Manager, Physician Marketing

Teaneck, NJ

$109K/yr – $136K/yrManager8+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own physician marketing and referral growth with cross functional partnerships, owning provider onboarding, content and digital campaigns, while aligning with service lines and data to optimize referrals.

  • Physician Marketing Ownership: plan and execute outreach for physicians, providers, and specialty groups.
  • Cross-Functional Growth: align with service line leaders and health partner teams to drive monthly strategy and events.
  • Digital + Data Enablement: collaborate with digital and analytics to design campaigns and measure impact with data science.

Job Description

Responsibilities

  • Build and execute marketing plans for individual physicians, providers, and specialty groups
  • Develop referral growth campaigns and provider outreach initiatives
  • Partner with service line leaders to identify growth strategies and opportunities
  • Manage Marketing staff supporting physician onboarding; profile content, bios, digital presence, physician network events, in addition to continued growth/support initiatives for key providers
  • Work in partnership with the Digital Strategist and Marketing Data Analyst to conceptualize and execute digital campaigns and align with Data Science to track and optimize performance metrics
  • Cross functional partnerships with Health Partner Service team, including leading monthly Health Partners Services Meeting and attending Office Managers Meeting
  • All other duties as assigned

Requirements

  • Bachelor's Degree Bachelor's degree in Communications, Marketing, Journalism, Graphic Design, or Related Field Required
  • 5-8 healthcare marketing or physician liaison marketing experience, required
  • 5-8 Experience balancing multiple stakeholders and projects required
  • Strong understanding of referral patterns and service line marketing
  • Excellent relationship management and communication skills
  • HubSpot (email campaigns, CRM segmentation)
  • Monday.com (campaign workflow tracking)
  • Google Analytics 4
  • SEO tools (SEMrush)
  • Email marketing and CRM platforms (IQVIA, Hubspot, Constant Contact)

Preferred

  • Familiarity with Google listings/ratings, reputation management platforms preferred

Benefits

  • Full-time and part-time employees have access to a comprehensive benefits package designed to support your health, financial security, and quality of life.
  • low-cost medical coverage with generous employer contributions
  • dental and vision plans
  • discounted prescriptions
  • access to on-site child care
  • 401(k) matching
  • tuition reimbursement
  • paid time off
  • flexible spending accounts
  • legal and voluntary coverage options
  • life insurance
  • free on-site parking
Holy Name Medical Center logo

Holy Name Medical Center

Holy Name is a fully accredited, not-for-profit healthcare facility based in Teaneck, NJ, with off-site locations throughout Bergen, Hudson and Passaic counties. Founded and sponsored by the Sisters of St. Joseph of Peace in 1925, our comprehensive 361-bed Medical Center offers leading-edge clinical practice and late-generation technology in an environment rooted in a tradition of compassion and respect for every patient. Holy Name provides high quality health care across a continuum that encompasses education, prevention, early intervention, treatment, rehabilitation and wellness maintenance—from pre-conception through end-of-life. Holy Name is Magnet recognized, has achieved "Top Performer" status from The Joint Commission, and is ranked among the best hospitals in the nation for patient care, clinical performance and workplace excellence.We are known for our friendly, family atmosphere, where everyone on staff enjoys a sense of belonging to a dynamic and caring community. We emphasize accountability, and empower our employees to take ownership of their work, to give feedback and to offer input into our processes. Beyond competitive salaries and benefits, we offer a rich variety of services and activities designed to enhance our employees’ quality of life. We recognize outstanding performance and express our gratitude in many ways, affording opportunities for professional growth, and through rewards and recognition. There are more than 3,000 people on our team ... Will you be the next to join?

Founded in 1925
Teaneck, New Jersey, USA
2.4K employees