Responsibilities

• Build and scale paid acquisition for our Subscriptions and Consumables product categories across Meta, TikTok, Google, YouTube, and emerging platforms.
• Own channel strategy, campaign setup, budget pacing, and day-to-day optimization against revenue, ROAS, CAC, traffic, CPC, and conversion goals.
• Develop a testing roadmap across audiences, bidding, campaign structure, creative, landing pages, and new in-platform opportunities.
• Partner with our Senior Performance Creative Manager, internal creative teams, and agency partners to turn performance insights into new concepts and creative iterations.
• Identify opportunities across the post-click journey and collaborate with Digital Product on landing-page and conversion testing.
• Build weekly and monthly forecasts, communicate performance clearly, and recommend budget or strategy shifts based on results.
• Establish reporting and automation that improves visibility, operating efficiency, and the speed of decision-making.
• Share learnings across the Growth organization and stay current on platform changes, attribution, AI-enabled marketing, and emerging acquisition strategies.

Requirements

• 5-7 years of DTC digital marketing experience, including at least 4 years of hands-on experience across paid social and paid search.
• Proven experience building and scaling campaigns across Meta Ads, with working experience in TikTok, Google, and YouTube Ads.
• Experience managing meaningful media budgets and improving acquisition performance through structured testing and optimization.
• Strong understanding of attribution and revenue reporting, with the ability to connect media investment to customer acquisition, conversion, and revenue.
• Strong creative instincts and experience translating performance data into actionable briefs, concepts, and testing priorities.
• Highly analytical and comfortable using Google Analytics and Excel or Google Sheets to identify trends and make informed decisions.
• Proactive, resourceful, and organized, with the ability to create structure and momentum in a fast-moving environment.
• Strong communication and collaboration skills across Growth, Creative, Digital Product, and external agency partners.
• An AI-forward working style, with experience applying AI to analysis, copy, targeting, testing, or workflow automation.
• Experience with Triple Whale, Northbeam, Google Data Studio, or Supermetrics is a plus, as is working knowledge of SEO and answer engine optimization.

Preferred

• Experience with Triple Whale, Northbeam, Google Data Studio, or Supermetrics is a plus, as is working knowledge of SEO and answer engine optimization.

Benefits

• Our Company Benefits:
• $105,000 – $129,000 base salary, commensurate with experience
• Performance bonus tied to revenue metrics
• Medical, Dental, and Vision insurance
• Unlimited PTO + paid holidays
• Remote-first role, with occasional travel required
• Stipends for fitness, continuous learning, and work-from-home setup
• Discounts on iRESTORE Products
• High-visibility role with opportunities for career growth
• Collaborative, fast-moving team that values initiative and ideas