Responsibilities

• Set objectives/OKRs, portfolio mix (prospecting vs. retargeting/loyalty), platform/format strategy (Meta, TikTok, LinkedIn), and geo/prioritization.
• Write briefs, define SLAs and QA standards, prioritize the backlog, enforce UTM/naming governance, run weekly WIPs/QBRs, and hold partners accountable for learning velocity and results.
• Build bottoms-up forecasts and scenarios; manage pacing/reallocation to deliver CPA/ROAS/payback targets in partnership with Growth, Finance, and Marketing Analytics.
• Own a structured test plan (creative concepts/variants, audience strategy incl. 1P data/clean audiences, bidding/tCPA/tROAS, placements/inventory, frequency & sequencing) with clear hypotheses, guardrails, and roll-out criteria.
• Define conversion taxonomy, consent-aware tracking, pixel/tag standards and server-side conversions where relevant. Partner with Marketing Analytics to build dashboards/scorecards and deliver crisp weekly/monthly readouts; surfacing insights, wins, learnings, and clear recommendations.
• Translate auction and audience insights into creative briefs; track fatigue and creative win-rates; partner with Brand/Creative on rapid iteration and CRO-aligned landing experiences.
• Build/exclude/lookalike strategies using 1P data; maintain list hygiene and identity best practices; partner with Data/Analytics on alerting and acceptance tests to ensure accuracy.
• Manage platform reps (Meta/TikTok/LinkedIn) and agency partners; pilot betas responsibly and codify learnings for scale.
• Work closely with Growth, Brand/Creative, CRM, Digital Experiences/Web/App, and Marketing Analytics to align plans and convert insights into action.
• Uphold privacy-safe targeting and measurement (GDPR/CCPA) and ensure brand suitability across buys.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 4–6+ years managing paid social at scale with clear ownership of strategy, budgets, and outcomes (in-house or agency).
• Proficiency with Facebook Ads Manager, TikTok Ads, and LinkedIn; strong grasp of bidding strategies, audience construction, and frequency/sequence management.
• Proven agency leadership (SLAs, QA, test roadmaps) and the ability to challenge partners with insight-backed recommendations.
• Strong analytics fluency (GA4/Adobe; Looker/Tableau/Power BI) and comfort communicating CPA/ROAS/LTV and incrementality with stakeholders.
• Demonstrated experimentation rigor (A/B and, when feasible, holdouts/geo or lift tests) and performance storytelling for executive audiences.
• Familiarity with privacy-safe targeting/measurement (consent modes, server-side conversions) and UTM/naming governance; excellent organization and cross-functional communication.

Benefits

• We offer competitive salaries, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
• This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.