Responsibilities

• Execute and optimize paid social media campaigns, including campaign setup, audience targeting, budget management, performance monitoring, and reporting.
• Identify and evaluate new social platform capabilities, advertising formats, and emerging opportunities to advance social media performance and maturity.
• Serve as a working-level expert and partner contact for social platforms, leveraging knowledge of platform updates, beta programs, policies, and best practices.
• Translate channel performance, audience insights, and campaign results into recommendations that inform social strategy and business decisions.

Requirements

• 5+ years of social media marketing, digital marketing, or advertising experience.
• 2+ years’ experience with Meta, TikTok, or other social media platforms.
• 2+ years’ experience executing paid social campaigns across major social platforms.
• 2+ years’ experience analyzing campaign performance (i.e. CTR, CPA, CPM, ROAS) and developing actionable insights.
• 2+ years’ experience collaborating with cross-functional teams and stakeholders.

Preferred

• Experience managing owned social content and community engagement.
• Experience in retail, ecommerce or retail media.
• Knowledge of social media measurement and attribution practices.
• Experience managing platform partner relationships and beta testing opportunities.
• Strong project management and communication skills.

Benefits

• We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.
• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being
• Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
• Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results.
• For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.