Manager, Paid Media

New York City, NY (On-site)

$72K/yr – $100K/yrManager4+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end campaign delivery for diverse digital programs, coordinating with publisher partners and cross-functional teams to ensure on-time, on-budget activation and data-driven optimization across channels.

  • Lead campaign management from strategy through reporting, aligning with client briefs and platform nuances.
  • Build and refine partner/channel considerations to optimize mix for each program.
  • Collaborate with Analytics, Digital, Creative, and Account teams to bring campaigns to life and present performance updates.

Job Description

Responsibilities

  • Maintain a deep understanding of company capabilities and the client business
  • Develop partner/channel consideration sets in response to client briefs, determining optimal mix based on platform/vendor nuances
  • Act as the day-to-day lead in delivery of planned campaigns, collaborating with publisher partners as well as cross-functionally with internal Analytics, Digital, Creative, and Account teams to bring programs to life
  • Execute all aspects campaign management processes – campaign strategy; tagging recommendations; platform setup; delivery management (pacing, budget, spend); analysis and reporting
  • Maintain relationships with key vendors, platforms, and technology partners
  • Monitor latest trends in digital advertising to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
  • Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts
  • Support training of team members on all aspects of campaign setup, optimizations, tactics, use of various buying platforms

Requirements

  • At least 4 years of relevant experience in paid media, preferably in an agency environment with specialization in paid search
  • A bachelor's degree in a related field or equivalent work experience

Preferred

  • Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations
  • Expertise with Google Ads, Microsoft Ads, Search Ads 360, etc.
  • Knowledge of budget and spend tracking tools (e.g., Media Ocean/Prisma)
  • Strong data analytics and Microsoft Excel skills
  • Proven ability to manage multiple small or medium-size projects simultaneously
  • Strong writing, editing and client interaction skills
  • Experience with web analytics platforms such as Google Analytics, Tag Manager, or Adobe Analytics
  • Strong communication skills, analytical abilities, perform well under pressure, and be a team player
  • Be a self-starter, energized by problem-solving, excel in a collaborative environment, and proactively offer suggestions to build, shape, and improve processes
  • Experience in other paid media channels such as paid social and programmatic is a plus

Benefits

  • DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
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We are Edelman Intelligence, a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission. We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful. We are proud to be an independent organization as well as a member of the Edelman family – the world’s largest communications marketing firm.

New York, New York, USA
372 employees (53 in marketing)
64% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
4.8K
Traffic Source Mix
Search
43%
Direct
42.1%
Referral
6.4%
Social
7%
Paid
1.1%

Headcount Trend

Current headcount: ~371

Marketing Team

Marketing Team Size
53 (14% of company)
Marketing Roles Posted (Last 30 Days)
1