Responsibilities

• Lead onsite display and video strategy across BestBuy.com and the Best Buy app, optimizing media performance, advertiser outcomes, customer experience, and revenue growth.
• Own inventory and yield optimization, partnering with inventory, sales, and media teams to develop pricing, packaging, forecasting, and monetization strategies that maximize utilization and business value.
• Drive performance measurement and insights, defining success metrics, analyzing campaign and inventory performance, and translating data into actionable recommendations.
• Partner cross-functionally with Sales, Product, Analytics, Technology, Operations, and agency teams to align priorities, improve execution, and deliver effective advertising solutions.
• Shape product innovation and roadmap development by identifying market opportunities, evaluating emerging capabilities, supporting testing initiatives, and influencing future onsite advertising investments.
• Serve as the subject matter expert for onsite advertising, providing strategic guidance, industry best practices, and thought leadership to stakeholders across the organization.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field, or equivalent practical experience.
• 5+ years of experience in digital media, retail media, advertising strategy, media planning, ad operations, or related fields.
• 2+ years of hands-on-keyboard digital media planning/execution on platforms like Google Ad Manager (GAM).
• 2+ years' experience managing onsite advertising, display media, video advertising, or digital marketing programs.
• 2+ years' experience working cross-functionally with multiple stakeholders and influencing outcomes across teams.

Preferred

• Experience with DSPs such as DV360, The Trade Desk, or Yahoo.
• Experience in retail media, ecommerce, or digital advertising environments.
• Knowledge of onsite display advertising, video advertising, audience targeting, inventory management, and yield optimization principles.
• Experience with attribution, incrementality testing, or media measurement methodologies
• Strong analytical skills with the ability to translate data into actionable business recommendations.
• Strong communication and stakeholder management skills.
• Demonstrated ability to manage priorities and drive results in a fast-paced environment

Benefits

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being