Responsibilities

• Manager of Omnichannel & Promotional Marketing is a critical role responsible for ensuring seamless and effective vision, strategy and delivery of digital tools that support the physical salon, artist and guest experience.
• This role is responsible for supporting the global vision and strategy, while also delivering upon the execution for North America.
• Support key initiatives within a salon omni-channel journey, delivering incremental artist and guest satisfaction, incremental salon visits, improved salon efficiencies and guest retention and advocacy.
• Cultivate and maintain strong network of partners & vendors, as well as support new digital initiatives that transform ways of working and business impact, ensuring rapid adoption and optimal execution of all tools, technologies, best practices, enhancements and more to build our brand equity and fuel profitable growth throughout our ecosystem.
• Example of tools include hair & scalp check technologies for stores & salons, salon appointment booking experiences, marketing libraries for salons and sales teams, salon e-commerce support, etc.
• Be the marketing liason for key digital partners within the organization, such as with Aveda’s e-commerce businesses and networks, as well as support the overall omnichannel promotional strategy and calendar.

Requirements

• Bachelor’s degree required, MBA a plus
• 10+ years of experience of related marketing experience and at least 2 years’ experience in omnichannel related
• 5-10% travel time
• Proven consumer marketing experience in creating Omni-channel experiences that will drive traffic across channel ecosystem via high conversion experiences that fuels loyalty and increasing lifetime value of consumer.
• Problem solving and thought leadership skills
• Proven success leading direct communication and traffic driving programs across channels
• Excellent financial, quantitative and analytical skills
• Demonstrated ability to lead projects requiring synthesis of data into actionable insights
• Ability to work consistently and urgently in a faced-paced environment
• Knowledgeable about CRM tools, asset management tools, emerging digital technologies and omnichannel capabilities

Benefits

• health insurance coverage (medical, dental, and vision insurance)
• wellness and family support programs
• life and disability insurance
• retirement savings plans
• paid leave programs, education-related programs, paid holidays and vacation time, and many others.