Responsibilities

• Lead the strategic development and ongoing evolution of our flagship newsletter portfolio to drive audience engagement, loyalty, and business impact.
• Partner closely with editorial teams to curate, shape, and optimize newsletter content, positioning, and overall reader experience.
• Collaborate with editorial leadership to identify, develop, and launch new newsletter products that support audience and brand growth goals.
• Develop lifecycle marketing strategies that improve subscriber onboarding, engagement, retention, and reactivation across the newsletter ecosystem.
• Analyze audience insights, engagement metrics, and performance data to inform content decisions, growth opportunities, and strategic priorities.
• Create and implement testing frameworks across subject lines, content strategy, send cadence, onboarding journeys, and engagement tactics.
• Identify opportunities for audience segmentation, personalization, and targeted subscriber experiences that deepen reader relationships.
• Partner cross-functionally with growth, product, analytics, and marketing teams to align newsletter strategy with broader company objectives and success metrics.