Manager, National Account and Distribution Marketing at John Hancock | Boston, MA | $92K/yr – $160K/yr

John Hancock

Manager, National Account and Distribution Marketing

Boston, MA (Hybrid)

$92K/yr – $160K/yrManager5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the national account comms plan from meetings to follow-up, turning business priorities into distribution-focused messages and ensuring cross-channel consistency.

End-to-end messaging: plan structured communications with sales enablement and distribution partners for key meetings and events.
Campaign coherence: align timing and priorities with Product Marketing for a coordinated go-to-market to National Accounts and territories.
Scale and optimize: build scalable communication strategies across partners using field feedback and performance data.

Job Description

Partner with National Account VPs and distribution team members to plan and execute structured marketing communications aligned to key meetings, events, and business priorities
Design and deliver pre- and post-meeting communication that reinforces key messages and drives advisor engagement and follow-through activity through partnering with sales enablement, support, and wholesalers.
Translate business priorities into clear, actionable messaging tailored to distribution audiences while maintaining consistency across channels
Assess, prioritize and make recommendations on incoming marketing requests from Distribution and sales teams, balancing business impact, urgency, and alignment with broader marketing priorities
Collaborate with the Director of National Account Marketing and members of Product Marketing team to align messaging, timing, and campaign priorities and ensure a coordinated go-to-market approach for targeted National Accounts or territories
Along with the Director, serve as a marketing partner to key National Accounts, and select strategic regional relationships
This role will have additional responsibilities for marketing support, content creation, and campaigning to support the Longer. Healthier.Better. Network.
Support the development and execution of tailored marketing plans that reflect each partner’s distribution model, priorities, and field dynamics
Create and refine presentations, campaigns, and sales enablement materials, ensuring clarity, quality, and alignment with brand, compliance, and messaging standards
Identify opportunities to scale effective communication strategies and campaigns across distribution partners

John Hancock

At John Hancock, we have a simple mission: helping our customers live longer, healthier, better lives.TMFor over 160 years, people have trusted us to be honest, reliable, and 100% committed to our customers. Now, we are marrying the best of a longstanding company with leading-edge innovation that is transforming our industry. Whether it’s helping our clients plan for their financial future, helping local communities grow stronger, or helping our employees chart a course for their careers, we’re committed to offering help every step of the way.For terms of use, please visit: https://www.johnhancock.com/legal.htmlJohn Hancock is an equal opportunity employer - AA/F/M/D/V

Boston, Massachusetts, USA

5.1K employees (202 in marketing)

www.johnhancock.com/index.html