Manager, Multiplatform Marketing

Responsibilities

• Integrated Campaign Leadership: Own campaigns from planning through evaluation. Establish objectives, target audiences, messaging, channel strategies, budgets, timelines, and measures of success for Detroit PBS and 90.9 WRCJ content and organizational priorities.
• Content & Programming Promotion: Develop and execute campaigns for local and national programming, series, specials, and digital content. Coordinate launches and ongoing promotion with Content, Programming, and Production colleagues to drive viewing, listening, streaming, and continued engagement.
• Marketing Operations & Prioritization: Maintain an integrated marketing calendar and coordinate project intake, campaign briefs, kickoff meetings, assignments, approvals, and delivery. Establish clear responsibilities and deadlines, identify resource conflicts, and recommend priorities in partnership with the Vice President.
• Cross-Platform Campaign Execution: Coordinate timely, cohesive campaigns across on-air, websites, email, social media, paid advertising, and on-demand platforms. Work with channel owners to align tactics, maintain quality, and improve performance.
• Audience Development & Engagement: Develop campaigns that increase PBS App adoption and streaming, newsletter subscriptions, and 90.9 WRCJ listening across platforms. Create pathways that encourage audiences to discover more content, return regularly, and build lasting relationships with both brands.
• Membership Marketing: Partner with Membership and Development to support member acquisition, retention, sustaining giving, and ongoing engagement. Coordinate audience journeys and campaigns that communicate member value, connect support to community impact, and encourage continued participation.
• Paid Media & Budget Management: Plan, execute, and optimize paid advertising across digital and traditional platforms. Manage campaign budgets and vendors, monitor spending and performance, and recommend adjustments to improve results.
• Creative & Messaging Alignment: Develop clear creative briefs and collaborate with communications, design, content, and production colleagues to deliver consistent, brand-aligned assets. Translate content themes and organizational priorities into compelling audience messaging that communicates relevance, public service, and impact.
• Campus, Community & Partnership Marketing: Coordinate marketing support for the Fred and Barbara Erb Public Media Campus, community events, partnerships, and other institutional initiatives. Align these efforts with broader audience engagement, membership, and fundraising priorities.
• Campaign Measurement & Optimization: Define campaign KPIs, monitor results, and translate findings into actionable improvements. Partner with the Audience Insights Manager or designated analytics support on reporting and analysis. This role owns campaign measurement and the application of insights; data infrastructure and organization-wide reporting are separate responsibilities.

Requirements

• Six or more years of progressively responsible experience in marketing, communications, or a related field.
• Demonstrated success owning integrated campaigns from planning through execution and evaluation.
• Experience developing and executing cross-platform campaigns that promote programming or content and drive viewing, listening, streaming, or audience engagement.
• Strong project management skills, including developing briefs, managing timelines and approvals, and coordinating concurrent initiatives.
• Experience planning and executing paid media campaigns, managing budgets, and using performance data to improve results.
• Ability to prioritize effectively within a small team and coordinate work through shared resources, colleagues, and vendors.
• Ability to influence and lead work across departments, with or without direct supervisory authority.
• Strong understanding of audience development, engagement, and conversion.
• Excellent written and verbal communication skills, including the ability to translate content and organizational goals into compelling messaging and actionable plans.
• Familiarity with advertising platforms such as Google Ads and Meta Ads Manager, project management tools such as Teamwork or Asana, and web and campaign analytics tools.

Preferred

• Promoting television, radio, streaming, or editorial content, including coordinating launches and sustaining engagement beyond the initial release.
• Membership, subscription, retention, or donor marketing, preferably within public media or a nonprofit organization.
• Audience development across streaming, mobile apps, email newsletters, broadcast, or radio.
• Email segmentation, personalization, marketing automation, and audience journey development.
• Integrated campaigns supporting fundraising, community events, partnerships, or major institutional initiatives.
• Managing agencies, freelancers, and creative vendors.
• Using audience research and insights to inform content positioning, audience targeting, and campaign decisions.
• Familiarity with public media and an appreciation for community journalism, education, arts, and classical and jazz music.

Benefits

• Experience the rewarding feeling of knowing you’re part of an organization committed to the greater good of the community.
• Enjoy a flexible work environment with a hybrid in-person and work from home model.
• Continue to grow and learn through opportunities for personal and professional development.
• Share your input, knowing that your ideas are valued and always welcome.
• Be yourself! We believe your uniqueness makes you an even greater asset to the team.