Manager, Media Strategy and Planning

New York City, NY (Hybrid)

$65K/yr – $75K/yrManager2+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own media strategy and execution across Audacy assets to solve client objectives, while guiding a growing Campaign Managers team and optimizing the media mix with data-driven decisions.

  • Media ownership: develop campaigns across streaming audio, podcasts, radio, social, email, and display.
  • Client outcomes: translate customer needs into win-win media plans and lead cross-functional strategy with sales.
  • Team and process: oversee Campaign Managers delivery and drive continuous improvement in response times and reporting.

Job Description

Own media strategy and execution across Audacy assets to solve client objectives, while guiding a growing Campaign Managers team and optimizing the media mix with data-driven decisions.

  • Media ownership: develop campaigns across streaming audio, podcasts, radio, social, email, and display.
  • Client outcomes: translate customer needs into win-win media plans and lead cross-functional strategy with sales.
  • Team and process: oversee Campaign Managers delivery and drive continuous improvement in response times and reporting.

Responsibilities

  • Develop best-in-class media campaigns leveraging any/all of Audacy's assets including but not limited to: streaming audio, podcasts, broadcast radio (spot and network), social, email & display advertising
  • Possess the ability to understand our customers and their needs, identify the best solutions to help them solve their business objectives, and build a win-win media plan in support of that goal.
  • Collaborate with internal partners and our sales teams on pitch development and strategy
  • Provide internal leadership related to strategic thinking and best practices, in the spirit of continual process improvement and in the service of key company initiatives
  • Achieve a thorough understanding of our internal systems so as to effectively and efficiently respond to client requests in a timely fashion
  • Embrace a team-oriented culture by helping to oversee our growing team of Campaign Managers, whose role is to provide executional, post-sale support across all media channels
  • Support the ongoing analysis and reporting of existing business and competitive, marketplace activity

Requirements

  • BS/BA degree
  • 2+ years of media experience at a media company, publisher and/or ad agency
  • Experience in analyzing and effectively responding to media RFPs from advertising agencies and/or media clients
  • Confidence in operating under deadlines, handling last minute requests and multiple tasks at the same time.
  • Strong quantitative and analytical skills, with good knowledge of media math and media strategy
  • Demonstrated experience effectively managing the campaign process from plan creation to campaign optimization, based on analytics.
  • Strong desire to learn about all Audacy's product offerings
  • Experience with DFP, Triton, Strata and Wide Orbit preferred
  • Strong computer skills including advanced knowledge of Microsoft Excel

Benefits

  • health care coordinator
  • medical
  • dental
  • vision
  • mental health
  • telemedicine
  • flexible spending accounts
  • health savings account
  • disability
  • life insurance
Audacy, Inc. logo

Audacy, Inc.

At Audacy, we are unapologetic champions of audio everywhere, on every device. We are a multiplatform audio powerhouse, home to the country’s most compelling personalities and the most influential collection of broadcast and digital content, podcasts and premium live experiences.What makes us special is our deep connection with the communities we serve. They are diverse, mass and niche, bound together by shared geography and through shared experiences and passions across distances. Wherever they are and wherever they go, we are with them. In moments big and small. In the ones that matter most.For an inside look at what it's like to work at Audacy as well as various parts of our business, check out our employee Instagram account @LifeatAudacy.

Founded in 1960
Philadelphia, Pennsylvania, USA
5.2K employees (2,839 in marketing)

Traffic Signals

Monthly Visitors
41.7K
Traffic Source Mix
Search
35.7%
Direct
53.1%
Referral
9.4%
Social
1.2%
Paid
0.3%

Headcount Trend

Current headcount: ~5.3K

Marketing Team

Marketing Team Size
2,292 (44% of company)
Median Career Experience
19 years
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
2

Recent News