Responsibilities

• Own strategic media planning across paid social, search, video, and programmatic channels.
• Build integrated media strategies that align to client business goals, audience insights, and performance objectives while balancing brand and conversion priorities.
• Act as a strategic connector between media, creative, and content teams to ensure campaigns are grounded in cohesive audience insights and messaging strategies.
• Partner closely with teams like Creative and Creator to help shape more thoughtful, insight-driven creative approaches beyond tactical trend-based recommendations.
• Serve as a trusted strategic partner to clients, confidently presenting media strategies, performance narratives, testing recommendations, and audience insights to both day-to-day contacts and executive stakeholders.
• Help clients understand not just what is happening, but why.
• Leverage quantitative and qualitative research, campaign performance data, audience insights, and measurement frameworks to inform media strategy and optimization recommendations.
• Connect performance back to broader business outcomes and future planning opportunities.

Requirements

• 5+ years of experience in media strategy, media planning, communications planning, or digital advertising within an agency or similarly fast-paced environment
• Strong understanding of paid media channels including paid social, search, programmatic, video, and digital media planning fundamentals
• Experience building media strategies grounded in audience insights, business objectives, and performance data
• Strong grasp of media planning fundamentals including budget allocation, audience segmentation, channel roles, reach and frequency, testing frameworks, and performance evaluation
• Familiarity with research, planning, and analytics tools such as MRI Simmons, SimilarWeb, Nielsen, Pathmatics, or similar platforms
• Confident client-facing communication and presentation skills, with experience presenting recommendations and strategic narratives to senior stakeholders
• Strong storytelling and narrative-building skills, with the ability to translate complex ideas into clear, compelling presentations
• Experience synthesizing qualitative and quantitative information into actionable strategic recommendations
• Collaborative working style with the ability to navigate cross-functional environments and build strong relationships across teams
• Highly curious, proactive, and comfortable operating in ambiguous or evolving environments
• Proven ability to leverage AI tools to improve workflows, generate insights, or drive efficiencies
• Location requirement: Hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in-office

Preferred

• Agency experience strongly preferred
• Experience in Creative Strategy & Brand Communications
• Experience in account planning, brand strategy, or creative strategy with a track record of shaping campaign briefs, messaging frameworks, or communications plans
• Ability to connect audience insights and brand positioning to media and channel decisions
• Understanding of how creative, content, and messaging influence campaign performance and brand perception
• Analytics & Measurement: Strong analytical fluency in attribution, incrementality testing, MMM, brand lift studies, or other measurement frameworks
• Experience translating data and measurement outputs into strategic recommendations that inform planning and optimization
• Comfort working with performance data across platforms and synthesizing findings for client and internal audiences