Responsibilities

• Lead activation recommendations within Kroger’s managed service ecosystem, including Kroger Precision Marketing (KPM) and 84.51.
• Apply strong working knowledge of Kroger Ad Platform (KAP), Prism, and CAAM.
• Own strategy and executional focus for Targeted Onsite Ads (TOAs) as a primary driver, with secondary emphasis on offsite display and paid social executed through Kroger-managed service platforms.
• Ensure campaign setup, targeting, creative specifications, pacing, and measurement are compliant with retailer requirements and optimized for performance.
• Provide secondary retail media support across Publix (including experience via The Goodway Group) and The Home Depot, including Orange Apron Media.
• Apply cross-retailer learnings while accounting for differences in execution models, reporting, and media capabilities.
• Lead recommendations that prioritize retailer-owned RMN capabilities, layering in relevant third-party partners only when they strengthen the shopper or promotion-led strategy.
• Maintain familiarity with complementary partners that support shopper and promotion-led activation (e.g., Ogury, Promopoint, RRD, Fetch, Hip2Save, Krazy Coupon Lady), while ensuring RMNs remain the foundation of all plans.
• Lead retailer and vendor RFP processes, developing inputs, evaluating proposals, and delivering clear client POVs with supporting rationale on how best to proceed.
• Manage annual vendor and retailer partnerships to ensure competitive rates, strong added value, and test-and-learn innovation opportunities.

Requirements

• Bachelor’s degree in marketing, advertising, communications, business, or a related field, or equivalent experience.
• 3-5 years of experience in retail media, shopper marketing, or consumer promotions within an agency or client-facing environment.
• Kroger retail media experience required, including familiarity with Kroger Precision Marketing (KPM) and 84.51; hands-on activation experience strongly preferred.
• Retail Media Network (RMN) experience is foundational, including managed service execution and retailer-specific workflows.
• Strong ability to deliver client-ready recommendations, with clear communication, strong POV development, and confident presentation skills.
• High attention to detail with strong quantitative skills and advanced proficiency in Excel/Sheets and PowerPoint/Slides.

Preferred

• Experience with Publix retail media, particularly through The Goodway Group.
• Experience with The Home Depot retail media, including Orange Apron Media.
• Familiarity with third-party platforms that complement promotion-led retail media activation.

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources.
• Our Best-in-class Wellness And Benefits Offerings Include
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
• We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.
• You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.