Manager, Media Relations

District of Columbia, USA (Hybrid)

$95K/yr – $110K/yrManager5+ years expFull time

Posted 7 hrs ago

Job Summary

Own and drive AF&PA’s media relations and strategic communications, overseeing proactive and reactive earned media, executive positioning, and thought leadership across advocacy campaigns and public policy initiatives.

  • Build and sustain reporter relationships to secure strategic coverage.
  • Prepare executives for media interviews and high-visibility external opportunities.

Job Description

Responsibilities

  • Serve as a press secretary, managing proactive and reactive media relations in support of AF&PA’s advocacy priorities, public policy campaigns, and reputation.
  • Develop and maintain effective relationships with trade, policy, congressional, business, and mainstream reporters to generate accurate, strategic earned media coverage.
  • Draft press releases, statements, media pitches, op-eds, letters to the editor, talking points, Q&A documents, background materials, and other public communications.
  • Monitor news coverage and policy developments to identify media opportunities, reputational risks, and rapid response needs.
  • Prepare senior leaders for media interviews, speaking engagements, public appearances, and external meetings by developing briefing materials, key messages, anticipated questions, and supporting materials.
  • Manage AF&PA’s thought leadership pipeline, including op-ed opportunities, speeches, panels, speaking invitations, executive visibility opportunities, and high-impact placements.
  • Draft executive speeches, remarks, testimony support, presentations, op-eds, columns, and other strategic writing for AF&PA senior leadership and subject-matter experts.
  • Translate complex policy, regulatory, and industry issues into clear, concise, audience-appropriate messaging for policymakers, media, members, and external stakeholders.
  • Support strategic communications planning for integrated advocacy campaigns, including message development, earned media strategy, audience targeting, and written deliverables.
  • Conduct interviews with association leaders, members, policy experts, and external stakeholders to gather information and develop accurate, compelling written materials.

Requirements

  • Bachelor’s degree in communications, journalism, public relations, political science, English, or a related field, or equivalent experience.
  • Minimum of five years of relevant experience in media relations, strategic communications, journalism, public affairs, advocacy communications, or a related field.
  • Experience working with or supporting senior executives, elected officials, association leaders, or subject-matter experts preferred.
  • Media relations experience, including reporter outreach, pitching, spokesperson support, and issues management.
  • Experience developing thought leadership materials, including op-eds, speeches, remarks, testimony support, executive talking points, and opinion pieces.
  • Trade association, public policy, government, agency, newsroom, or corporate communications experience preferred.
  • Demonstrated experience writing for public-facing audiences and managing communications projects under tight deadlines.
  • Exceptional writing, editing, and proofreading skills, with the ability to produce polished communications materials under deadline.
  • Strong editorial judgment and ability to tailor writing for different audiences, including policymakers, reporters, association members, executives, and industry stakeholders.
  • Ability to distill complex policy initiatives, technical information, and industry developments into clear, concise, and compelling messages.

Benefits

  • - Paid Vacation, Personal and Sick leave totaling 27-42 days per year (based on relevant experience), plus holidays and paid Parental Leave
  • - Two CareFirst medical plan options for employees and their families
  • - Generous 401(k) retirement plan with up to 9% employer contribution (after waiting period)
  • - Free fitness center and pickleball courts at the DC office location
  • - Plus dental, vision, life insurance, Flexible Spending Accounts, Health Savings Account...
American Forest & Paper Association logo

American Forest & Paper Association

4.6 Glassdoor

The American Forest & Paper Association (AF&PA) serves to advance public policies that foster economic growth, job creation and global competitiveness for a vital sector that makes the essential paper and packaging products Americans use every day. The U.S. forest products industry employs more than 925,000 people, largely in rural America, and is among the top 10 manufacturing sector employers in 44 states. Our industry accounts for approximately 4.7% of the total U.S. manufacturing GDP, manufacturing more than $435 billion in products annually. AF&PA member companies are significant producers and users of renewable biomass energy and are committed to making sustainable products for a sustainable future through the industry’s decades-long initiative — Better Practices, Better Planet 2030.

Founded in 1993
Washington, District of Columbia, USA
72 employees (4 in marketing)
1% recommend to a friend

Salaries

Posted range

$95K/yr – $110K/yr

Taken straight from the job posting.

Media Relations median pay in the United States

$100K/yr

Most pay falls between $88K and $125K. Based on 290 salaries.

See all American Forest & Paper Association salaries

Marketing Team

Marketing Team Size
4 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
18K
Monthly Google Ads Budget
$628
Traffic Source Mix
Search
29.8%
Direct
31.5%
Referral
8.8%
Social
8.1%
Paid
7%

Headcount Trend

Current headcount: ~72
American Forest & Paper Association logo

Manager, Media Relations

American Forest & Paper Association · District of Columbia, USA · Hybrid