Manager, Media Planning

Los Angeles, CA (On-site)

$80K/yr – $90K/yrManager4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the end-to-end media planning and client-facing workflow, turning goals and audience signals into actionable plans, briefs, and reports that guide multi-channel campaigns.

  • Ownership: plan production governance and tool-enabled execution
  • Audience intel: synthesize data to shape the communications plan
  • Collaboration: align Strategy, Partnerships and SBU to brief internal and external teams

Job Description

Responsibilities

  • Create accurate substantiated and detailed media plans and media planning scenarios
  • In charge of timely, accurate delivery of day-to-day requests from the team along with disciplined and organized call-reports and timely follow-throughs
  • Organize and develop client-facing category, culture and competitive tracking documents
  • Work with the Associate Director and Partnerships team to develop the RFP to brief internal partnership’s/ SBU team and external partners
  • Manage the team output and development of the flowchart including oversight of the plan being accurately produced within Ripple/ MediaTools/Lumina to address the reach/frequency and business goals
  • Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques
  • Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea.
  • Responsible for timely, accurate delivery of day to day requests from the client and internal team
  • Responsible for maintaining impactful media plans; oversight of brand media plans, financials, ATBs and billing documentation internally and for the client
  • Leads internal, client and partner agency status calls and updates; organizes and coordinates call-reports and ensures that follow-ups are documented and carried out in a timely manner
  • Digests the client's goals/target and leads compiling planning inputs – competitive reporting, syndicated audience research, landscape trends, campaign learnings

Requirements

  • Experience in an integrated planning role in media, publisher / vendor, or communications discipline
  • Media planning skills must be sufficient and able to be taught to junior team members
  • Ability to delegate, develop and oversee direct reports
  • Excellent written, verbal communication and presentation skills
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • 4+ years relevant experience with 1+ years of experience in managing or developing staff
  • Category or audience experience as relevant per assignment
  • Strong time-management and organizational skills
  • Proven problem-solving ability

Preferred

  • 4+ years relevant experience with 1+ years of experience in managing or developing staff
  • Category or audience experience as relevant per assignment
  • Strong time-management and organizational skills
  • Proven problem-solving ability

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Initiative logo

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975
New York, New York, USA
3.2K employees (1,113 in marketing)

Traffic Signals

Monthly Visitors
34.7K
Traffic Source Mix
Search
42.6%
Direct
41.4%
Referral
10%
Social
4.5%
Paid
1.1%

Headcount Trend

Current headcount: ~3.2K

Marketing Team

Marketing Team Size
897 (28% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
7

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