Manager of MarTech

Dallas, TX (Hybrid)

Salary Not AvailableManager5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own data governance and platform operations for a marketing tech stack, ensuring data quality, QA for tech rollouts, and BI-enabled analytics with cross-functional partners.

  • Data governance and platform ops ownership across marketing systems to improve data quality and pipelines.
  • QA-driven rollout and enablement for new MarTech with IT and marketing collaboration.
  • BI and analytics enablement: translate data into dashboards and actionable insights for campaigns and segmentation.

Job Description

Responsibilities

  • Data Governance & Quality Management: Lead data governance standards across marketing systems, ensuring data accuracy, consistency, and compliance; monitor and maintain data hygiene, including deduplication, identity resolution, and system integrations.
  • Analytics & Business Intelligence: Support marketing analytics initiatives; work with analytics to develop BI dashboards; translate marketing data into actionable insights and recommendations.
  • Marketing Technology Project Support: Participate in the rollout of new marketing technology solutions through rigorous quality assurance testing; document test plans, identify defects, validate functionality, and ensure systems meet requirements prior to launch; support documentation and user enablement.
  • Audience Segmentation Support: Support audience segmentation within CDP platform for ad hoc initiatives and campaigns.
  • Platform Operations & Optimization: Oversee daily operations, monitoring, and troubleshooting for key marketing platforms, including Klaviyo, Monday.com, Amperity; identify opportunities to improve workflows, integrations, and platform performance.

Requirements

  • 5+ years of experience in marketing technology, analytics, or related technical marketing operations role.
  • Some experience with business intelligence platforms (Power BI, Tableau, Looker, etc.).
  • Hands‑on experience with MarTech systems such as email/SMS platforms, CDPs, workflow tools, or CRM systems.
  • Solid understanding of data structures, data governance principles, and system integrations.
  • Experience participating in or leading QA processes for technology rollouts.
  • Ability to communicate effectively with both technical and non‑technical stakeholders.
  • Strong analytical, problem‑solving, and project‑management skills.
  • Familiarity with APIs, ETL processes, customer data pipelines, and data mapping.
  • Knowledge of marketing attribution modeling or advanced analytics practices.
  • Background in working within multi‑location or franchise business models (if relevant).
  • Experience collaborating directly with IT, data engineering, or enterprise architecture teams.