Manager of MarTech

Irving, TX (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own data governance, quality, and platform operations to keep marketing data clean and actionable across systems; drive QA for tech rollouts and enable BI-led decision making.

  • Data governance & Platform ops: establish standards across marketing systems and oversee data quality, hygiene, and integrations.
  • Analytics enablement: partner with the analytics team to build BI dashboards and translate data into recommendations for campaigns and audiences.

Job Description

Responsibilities

  • Data Governance & Quality Management
  • Lead data governance standards across marketing systems, ensuring data accuracy, consistency, and compliance.
  • Monitor and maintain data hygiene, including deduplication, identity resolution, and system integrations within marketing systems.
  • Analytics & Business Intelligence
  • Support marketing analytics initiatives (BI experience is a plus, but not required)
  • Work closely with the analytics team to develop BI dashboards.
  • Translate marketing data into actionable insights and recommendations.
  • Marketing Technology Project Support
  • Participate in the rollout of new marketing technology solutions through rigorous quality assurance testing.
  • Document test plans, identify defects, validate functionality, and ensure systems meet requirements prior to launch.
  • Support company initiatives, including documentation, training materials, and user enablement.
  • Support audience segmentation within CDP platform for ad hoc initiatives and campaigns
  • Platform Operations & Optimization
  • Oversee daily operations, monitoring, and troubleshooting for key marketing platforms, including: Klaviyo (email/SMS marketing automation), Monday.com (project/workflow management/service tool), Amperity (customer data platform)
  • Identify opportunities to improve workflows, integrations, and platform performance.

Requirements

  • 5+ years of experience in marketing technology, analytics, or related technical marketing operations role.
  • Some experience with business intelligence platforms (Power BI, Tableau, Looker, etc.).
  • Hands‑on experience with MarTech systems such as email/SMS platforms, CDPs, workflow tools, or CRM systems.
  • Solid understanding of data structures, data governance principles, and system integrations.
  • Experience participating in or leading QA processes for technology rollouts.
  • Ability to communicate effectively with both technical and non‑technical stakeholders.
  • Strong analytical, problem‑solving, and project‑management skills.
  • Familiarity with APIs, ETL processes, customer data pipelines, and data mapping.
  • Knowledge of marketing attribution modeling or advanced analytics practices.
  • Background in working within multi‑location or franchise business models (if relevant).

Preferred

  • BI experience is a plus.

Benefits

  • A highly energetic and collaborative team.
  • A management team that cares about your professional development.
  • Free membership for you and plus one family member.
  • Discounted Personal Training, and merchandise – including supplements.
  • Employee referral program.
  • Daily Pay offered - access your funds before payday.
  • Group Health, dental, vision, Supplemental Life, and Employee Assistant Program are offered!*
  • 401(k) + Company matching!*
  • Personal education growth options with Sophia Learning.