Responsibilities

• Lead data governance standards across marketing systems, ensuring data accuracy, consistency, and compliance.
• Monitor and maintain data hygiene, including deduplication, identity resolution, and system integrations within marketing systems.
• Support marketing analytics initiatives (BI experience is a plus, but not required)
• Work closely with the analytics team to develop BI dashboards.
• Translate marketing data into actionable insights and recommendations.
• Participate in the rollout of new marketing technology solutions through rigorous quality assurance testing.
• Document test plans, identify defects, validate functionality, and ensure systems meet requirements prior to launch.
• Support company initiatives, including documentation, training materials, and user enablement.
• Support audience segmentation within CDP platform for ad hoc initiatives and campaigns
• Oversee daily operations, monitoring, and troubleshooting for key marketing platforms, including: Klaviyo (email/SMS marketing automation), Monday.com (project/workflow management/service tool), Amperity (customer data platform)
• Identify opportunities to improve workflows, integrations, and platform performance.