Manager, Marketing (US Fragrances)

New York City, NY (Hybrid)

$100K/yr – $135K/yrManager5+ years expFull time

Posted 2 days ago

Job Summary

Own and drive Mass Fragrance marketing for the US market, shaping strategy, budgets, and cross‑functional execution across IMC, Trade, Sales, Education & Merchandising, and Global Marketing.

  • Own portfolio performance and channel plans to deliver brand equity and commercial results.
  • Lead 360 launch plans and retailer partnerships to maximize in-market impact.
  • Collaborate across functions to align priorities and provide clear guidance to senior leadership.

Job Description

Responsibilities

  • Role Overview: The Manager, Marketing – Fragrance supports the North America business within the US Brand Marketing team, with responsibility for driving brand performance across the Mass Fragrance portfolio. This role helps shape and execute marketing strategy, manage budget priorities, and translate broader portfolio objectives into actionable brand and channel plans.
  • With a strong focus on commercial performance and brand equity, the Manager partners closely with Integrated Marketing Communications, Trade Marketing, Sales, Education & Merchandising, and Global Marketing to bring strategies to life and support informed, data-driven decision-making.
  • The role is designed to provide clear ownership and accountability across the assigned portfolio, enabling focused channel management, agile decision-making, and executional excellence. Responsibilities include managing key elements of the Fragrance marketing budget, from annual planning and allocation through in-market investment decisions and ROI tracking.
  • Reporting directly to the Senior Marketing Director, the Manager will proactively identify opportunities, solve business challenges, and help shape strategy within the portfolio while ensuring strong alignment and continuity across key cross-functional partners.
  • Brand Strategy & Business Ownership
  • - Support development and execution of US marketing strategy within NA portfolio direction; from annual planning through in-market execution, with accountability for portfolio performance and business results.
  • - Provide input and recommendations into key business decisions including brand positioning, portfolio health, and bringing a clear strategic point of view to business decisions and trade-offs.
  • - Partner with senior leadership to develop and manage annual marketing plans, including budget allocation, channel priorities, investment choices, and ROI targets, while proactively identifying opportunities and risks.
  • - Provide strategic leadership on pricing, forecasting, innovation pipeline, and new product feasibility for the allocated portfolio, making recommendations grounded in business performance and consumer insight.
  • Go-to-Market Execution

Requirements

  • 5+ years of experience in brand marketing or marketing management, with demonstrated ownership of a product category, business franchise, or comparable scope of responsibility.

Preferred

  • - Familiarity with luxury/prestige retail channels (Department Stores, Specialty, Amazon/Pure Players).
  • - Experience working with global brand teams and translating global strategy for the US market.
  • - Experience marketing in the prestige beauty / fragrance category.

Benefits

  • Employees (and their families) are eligible for medical, dental, and vision benefits.
  • Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).
  • Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.
  • Employees are also able to enroll in our 401k Retirement Savings Plan.
  • Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.

Salaries

Posted range

$100K/yr – $135K/yr

Taken straight from the job posting.

The middle of this range ($118K) is 15% above the median base salary for Brand Marketing Manager roles in the United States ($103K).

Brand Marketing Manager median pay in the United States

$105K/yr

Most pay falls between $90K and $121K. Based on 86 salaries.

See all Revlon Corporate salaries

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Manager, Marketing (US Fragrances)

Revlon Corporate · New York City, NY · Hybrid