Manager, Marketing Technology & Automation at CEA CAPA Education Abroad | USA

Manager, Marketing Technology & Automation

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own lifecycle automation and orchestration across email, SMS, chat, and emerging channels with strong Salesforce integration and governance.

Lifecycle ownership: design and optimize end-to-end journeys, segmentation, and triggers to drive enrollment, activation, and retention.
Platform leadership: administer marketing automation, monitor performance, and evangelize data quality, compliance, and vendor relationships.
Tech-enabled differentiation: push AI-powered personalization and new martech capabilities to improve engagement and relevance across multi-brand environments.

Job Description

Responsibilities

Build and optimize automated customer journeys across email, SMS, chat, and emerging channels
Design lifecycle workflows supporting lead generation, nurture, enrollment, pre-departure, and retention objectives
Manage campaign automation and personalization strategies
Develop segmentation frameworks
Implement behavioral and lifecycle triggers
Support AI-driven personalization strategies
Improve targeting precision and customer relevance
Serve as primary administrator for marketing automation platforms
Ensure integration with Salesforce and other enterprise systems
Maintain platform documentation, governance, and standards

Requirements

Bachelor’s degree in Marketing, Information Systems, Business, Computer Science, or a related field
5+ years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar
Hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies
Experience building automated customer journeys, lifecycle campaigns, and personalized communications across email, SMS, and other 1:1channels
Experience designing audience segmentation, trigger-based communications, and personalization strategies
Strong understanding of customer lifecycle management, lead processes, campaign attribution, and marketing data flows
Strong experience with Salesforce CRM and integrating marketing platforms with customer data and engagement systems
Experience evaluating, implementing, and optimizing marketing technology solutions
Strong analytical and problem-solving skills, with the ability to translate business requirements into scalable technical solutions
Excellent project and stakeholder management skills

Preferred

Experience with platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Braze,Iterable, Pardot, Acoustic, or similar (certifications a plus)
Experience with SMS, mobile engagement, conversational marketing, or AI-enabled engagement tools
Familiarity with CDPs, personalization engines, customer journey orchestration, or identity resolution solutions
Experience supporting enrollment, ecommerce, subscription, or high-consideration purchase journeys
Experience working in complex, multi-brand or multi-product environments

Benefits

Wellness & Snacks (In-Office):Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
Time Off & Giving Back:12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
Support for Your Whole Life:Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your lovedonesmatters.
Fun & Community:We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.

CEA CAPA Education Abroad

2.8 Glassdoor

Embark on a transformative educational journey with CEA CAPA Education Abroad! As a leading global education provider, we boast 11 CEA CAPA Study Centers and partner with 40+ international institutions across 20 destinations in Australia, Central America, Europe, and South America. Our commitment is to empower students to become thoughtful and thriving leaders through living and learning abroad.Stay connected with CEA CAPA by using #CEACAPAabroad and on all social platforms @ceacapaabroad.

Founded in 1997

Phoenix, Arizona, USA

729 employees (17 in marketing)

ceacapa.com

29% recommend to a friend

100% CEO approval