Responsibilities

• Lead, mentor, and grow a team of martech engineers and marketing technologists, setting clear goals, priorities, and development paths
• Own sprint planning, delivery management, and stakeholder communication for the martech roadmap
• Establish engineering standards, documentation practices, and operational runbooks across the team
• Balance hands-on technical guidance with strategic planning; remain close enough to the stack to unblock the team and review designs
• Own the marketing technology roadmap spanning CDP, reverse ETL, and activation platforms, including vendor evaluation, contract inputs, and platform consolidation decisions
• Oversee the technical integration and data ingestion for retention, lifecycle, and loyalty programs (partnering with Engineering on core loyalty logic)
• Guide the design of cross-channel journeys across messaging channels such as Braze (Email, Push) and related orchestration tools, driving reusable triggers, templates, and journey patterns that scale across teams and use cases
• Partner with Data Engineering leadership to design and operationalize Customer 360 as the foundation for activation
• Own the strategy for syncing customer profiles, traits, and audiences from data platforms into the CDP and Braze via reverse ETL
• Ensure consistency of identity resolution, consent flags, and audience logic across systems

Requirements

• A people-first leader with a strong ownership and execution mindset, comfortable leading complex, cross-functional initiatives
• 6+ years of experience in Martech, Marketing Operations, CRM, or Data Engineering, including 2+ years managing technical teams or leading large programs
• Strong experience with: - CDPs and reverse ETL tools (e.g., Hightouch, GrowthLoop) - Messaging channel platforms such as Braze, Sinch, Attentive, or Airship (Email, Push, SMS) - Event-driven data architectures - SQL and cloud data warehouses - Managing a hybrid stack of activation tools (Email, SMS, Push), including identity resolution and frequency capping across vendors - Proven experience delivering retention marketing, CRM, and lifecycle programs at scale - Strong understanding of identity resolution, consent management, and customer data modeling - Fluent in experimentation and marketing measurement frameworks - A clear communicator who bridges marketing, engineering, and executive perspectives - High-volume Retail/eCommerce experience preferred, specifically managing transactional messaging migrations - Exposure to personalization, recommendations, or decisioning systems - Experience managing vendor relationships, contract negotiations, and platform migrations - Hands-on scripting background (Python or JavaScript)

Preferred

• High-volume Retail/eCommerce experience preferred, specifically managing transactional messaging migrations
• Exposure to personalization, recommendations, or decisioning systems