Manager, Marketing Technology (AI Data & Analytics) at Foley & Lardner LLP | District of Columbia, USA | $117K/yr – $211K/yr

Manager, Marketing Technology (AI Data & Analytics)

District of Columbia, USA (Hybrid)

$117K/yr – $211K/yrSenior Level7+ years expFull time

Posted 3 months ago

Job Summary

Own and evolve data quality, governance, and analytics to inform strategic marketing decisions, with AI-enabled enrichment and proactive data-driven opportunities.

Data Quality & Governance: establish guardrails, standards, and controls to sustain high data accuracy across systems.
AI-Driven Analysis: expand data insights and uncover strategic demand opportunities through AI-powered analysis.
Data Enablement: create regular reporting, maintain tools, and collaborate across BD&M to drive business outcomes.

Job Description

Responsibilities

Ensure quality of data across marketing and other Foley systems.
Identify novel uses of AI to analyze and source data for strategic analysis and generating demand.
Use AI to enhance and enrich our data in addition to analyzing data and finding strategic opportunities.
Develop guardrails, processes, and quality controls for long term data hygiene.
Work with vendors to help improve the quality of our data.
Identify strategic opportunities for the firm through the analysis of data.
Work with others in the BD&M department and across the firm to help proactively use data to drive the business.
Ensure system controls are in place to help preserve and enhance the overall quality of data.
Create and run reports on a regular basis to provide updated data to various departments.
Create, manage, and follow data standards, processes and procedures.

Requirements

Bachelor's Degree required. #LI-Hybrid
Minimum of seven (7) years of progressive experience within marketing technology, IT and/or data analytics required.
Professional services experience preferred.
Familiarity with using CRM and AI tools within data analytics is a plus.

Preferred

Professional services experience preferred.
Familiarity with using CRM and AI tools within data analytics is a plus.

Foley & Lardner LLP

Foley & Lardner LLP stands at the nexus of the Energy & Infrastructure, Health Care & Life Sciences, Innovative Technology, and Manufacturing Sectors. We look beyond the law at the constantly evolving demands facing our clients and act as trusted business advisors to deliver creative, practical, and effective solutions. Our 1,100 lawyers across 27 offices worldwide partner on the full range of engagements from corporate counsel to intellectual property work and litigation support, providing a one-team solution. We are committed to innovative legal services and to the stewardship of our people, firm, clients, and the communities we serve.

Milwaukee, Wisconsin, USA

3K employees (68 in marketing)

www.foley.com