Responsibilities

• Drive omnichannel marketing execution: Own and execute a fully integrated marketing plan aligned to pipeline growth, brand awareness, and commercial expansion
• Develop targeted campaigns across digital, email, paid media, and social channels to reach customers, drivers, and partners
• Manage campaign performance end-to-end, optimizing toward MQLs, cost-per-lead, and revenue contribution
• Ensure consistent messaging and brand alignment across all channels
• Build marketing systems and automation: Design and manage segmented email programs and nurture workflows using HubSpot (or equivalent)
• Maintain CRM integration to ensure clean data flow between marketing and sales systems
• Continuously refine automation strategies to improve engagement, conversion, and pipeline velocity
• Implement scalable processes that reduce manual effort and increase campaign throughput
• Deliver data-driven performance insights: Produce executive-level reporting on campaign performance, pipeline contribution, and ROI
• Translate marketing data into actionable insights that inform strategy and budget allocation
• Monitor funnel performance and identify opportunities to improve conversion rates
• Establish clear KPIs and dashboards that align marketing activity to business outcomes
• Develop high-impact content and brand presence: Create compelling, conversion-oriented content including case studies, nurture sequences, sales collateral, and social content
• Lead Roadrunner’s LinkedIn strategy to grow engagement, followers, and market credibility
• Support website updates, landing page optimization, and SEO strategy to improve digital performance
• Oversee branded merchandise and swag initiatives to strengthen internal and external brand awareness
• Enable sales and influence market positioning: Partner closely with sales to develop targeted tools, messaging, and outbound sequences that accelerate deal cycles
• Monitor competitor activity and provide strategic insights to refine positioning and messaging
• Manage agency and vendor relationships to maximize output within budget constraints
• Build relationships with industry media and trade organizations to expand earned media presence