Responsibilities

• Lead marketing research to fuel innovation and brand growth — inspiring fresh thinking and identifying white space opportunities through market trends, social listening, and competitive intelligence.
• Provide category management expertise and deliver ongoing shopper insights to brand and retail sales teams to inform customer category reviews.
• Synthesize insights from multiple data sources and communicate findings through clear storytelling and impactful data visualization.
• Integrate primary, secondary, and syndicated data to deliver holistic, insight-driven business recommendations.
• Track and curate emerging consumer and category trends to shape long-term brand relevance and business growth.
• Design and execute primary research — from scoping business questions and selecting methodologies to managing vendor relationships and ensuring high-quality deliverables.
• Translate business challenges into clear consumer questions and use insight and creativity to uncover actionable answers.
• Champion a culture of consumer centricity, ensuring that the voice of the consumer informs every key decision across the organization.

Requirements

• 5+ years of relevant experience in CPG, ideally within the food or beverage industry.
• Proven ability to connect data points into compelling narratives that influence decision-making.
• Highly collaborative, with experience working cross-functionally to deliver best-in-class category and shopper insights.
• Strong command of Nielsen/Circana or equivalent retail sales and consumer panel data sources.
• Solid understanding of market research principles, including shopper behavior, marketing mix modeling, consumer testing, and predictive analytics.
• Exceptional verbal, written, and presentation skills with strong attention to detail.
• Demonstrated analytical thinking and organizational skills with the ability to manage multiple priorities.
• Proficient in Microsoft Excel, PowerPoint, and Word.
• Ability to work effectively in a team environment and build productive partnerships with internal and external stakeholders
• BA/BS Required; MBA preferred

Preferred

• MBA preferred