Responsibilities

• marketing content initiatives that support marketing and communications strategies, both internal and external, across multiple platforms, in order to drive volume growth, customer engagement and retention, and brand awareness.
• expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.
• oversees creative services team and outside agencies on the production of content assets (print and digital), including e-books, videos, photos, white papers, infographics, slideware, fact sheets, and brochures for use on the company website, intranet, social media, advertising and other communication channels.
• oversees the workflow of department wide content marketing projects, supervises supporting staff, mentors less experienced employees, and fulfills management and administrative responsibilities as a member of the marketing and communications leadership team.
• This position leads and oversees marketing content initiatives in all formats: Branding - Ensures all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including offline, online, social media, email, point of purchase, mobile, video, print and in-person. Oversees and updates the brand manual; updates branded materials in Brand Central Station.
• Content Strategy - Maps out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategies is a must. Develops standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
• Content Creation / Production - Hires, supervises, directs the work of writers, editors, content strategists, freelancers, and other vendors; is the arbiter of best practices in grammar, messaging, writing, style and brand voice; determines required content; discusses media and methodology; monitors the effectiveness of content; establishes work flow for requesting, creating, editing, publishing, and retiring content; supervises the maintenance of content inventories and matrices.
• Advertising /Marketing - Integrates content activities within traditional marketing and advertising campaigns. Directs ad development and placement, promotional materials and other paid exposures. Develops and executes strategy, plans, and activities within approved budget. Establishes metrics to measure the effectiveness of the project or campaign. Stays informed of healthcare industry marketing trends and best practices. Brings new ideas to leaders for consideration.
• Market Research - Leverages market data to develop content themes/topics and executes a plan to address customer preferences.
• The position supports the Marketing & Communication's Department Directors and Vice President to implement strategies, provide consultation, and ensure best practices are followed for marketing content initiatives.

Requirements

• Education: Requires a Bachelor's Degree in Communications, Marketing, Journalism, business or similar field. Must have working-level knowledge of the English language, including reading, writing and speaking English. Experience with creating compelling messages for different target demographics.
• Experience: 10-15 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.). At least three years of healthcare experience and ad agency experience preferred. Strong writing and project management skills required. Ability to coordinate multiple priorities, deadlines and projects required. Ability to self-teach digital tools and equipment; Photography and videography knowledge. Strong verbal, written and presentation skills.
• License(s):
• Certification(s):
• Computer / Typing: Must be advanced user of Microsoft Office Suite, including Outlook, PowerPoint, Excel and Word; Adobe Creative Suite skills; have the ability to use the computer to complete online learning requirements for job-specific competencies, access online forms and policies, complete online benefits enrollment, etc.

Preferred

• Stays informed of healthcare industry marketing trends and best practices.