Responsibilities

• 1. Assist the director of Marketing and Public Relations as assigned with the operation of the department and development of the overall marketing campaign strategy.
• 2. Lead the production and serve as assistant editor of the college magazine.
• 3. Initiate, write, and edit copy for feature articles, news releases, radio scripts, and announcements for their subsequent dissemination and/or publication.
• 4. Lead the production of recurring publications such as the Annual Report, View Book, Financial Aid Guide, brochures, etc., from start to finish: coordinate production schedules, prepare specifications, develop themes, coordinate photography and graphics, and develop editorial content.
• 5. Serve as a primary proofreader for collegewide materials and publications, reviewing for Associated Press style, grammar, and punctuation.
• 6. Create a strategy, develop content, and monitor social media accounts to ensure ongoing engagement with potential students, their influencers, and the local community.
• 7. Develop content for employee news blogs and publish a weekly newsletter.
• 8. Work with the director of Marketing and Public Relations to create concepts for video productions promoting the college.
• 9. Assist with the recruitment, supervision, and training of interns and part-time staff.
• 10. In the absence of the director of Marketing and Public Relations, attend meetings and serve as public information liaison to the media.

Requirements

• PREREQUISITES FOR POSITION (Qualification Standards): 1. Education or training: Bachelor's degree required from an accredited college or university in public relations or a related field, i.e., marketing, journalism, or communications. Master's degree preferred. Accreditation in Public Relations is recommended. 2. Years of experience in the field: Two years of experience in a related communications or publications field is required with previous experience with an educational institution preferred. 3. Special skills or abilities related to the position: Positive human relations skills. Exceptional oral and written communication skills including grammar, spelling, and punctuation. Proficiency in Microsoft Office programs. Ability to establish and maintain effective working relationships with employees, professional contacts, media, vendors, and the public. Proficiency in research and editing techniques used in publications. Knowledge of communications techniques, including photography and graphics. Knowledge of public relations principles and techniques. Familiarity with website content management systems. Knowledge of college operations and services. Public speaking skills. Experience with Adobe Creative Suite is a plus.