Manager, Marketing Operations

St. Petersburg, FL (Remote)

Salary Not AvailableManager5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end campaign operations and QA for client campaigns in SFMC, owning delivery, risk management, and stakeholder communication.

  • Own end-to-end campaign ops, QA, deployment, and monitoring.
  • Must-have: 5-7 years in campaign ops/CRM with SFMC experience.
  • Standout: Leadership of cross-functional teams and strong process discipline.

Job Description

Responsibilities

  • Oversee end-to-end campaign operations process, including development, QA, deployment, and in-flight monitoring, ensuring the team is executing to standard and timelines are met
  • Translate business and marketing requirements into platform configuration, including: Data selection and targeting logic
  • Personalization and content assembly
  • Journey or automation setup
  • Operate with a high degree of autonomy, proactively identifying risks, data constraints, or configuration issues and recommending solutions before they impact timelines or campaign performance
  • Rapidly evaluate campaign requests and determine the most efficient and scalable execution approach within platform and timeline constraints
  • Triage and reprioritize competing campaign requests in real time, translating shifting client priorities in a dynamic environment where timelines and priorities may shift frequently
  • Gather and document client requirements — questioning and challenging where appropriate to ensure exact scope is understood before work begins and factored into planning

Requirements

  • 5-7 years of experience in campaign management, marketing operations, marketing automation, or CRM/email marketing — ideally in a client-facing or agency environment
  • Hands-on experience executing campaigns, preferably in Salesforce Marketing Cloud
  • Demonstrated ability to lead and influence cross-functional teams, with experience managing competing priorities and shifting timelines across multiple workstreams simultaneously
  • Strong understanding of: Email marketing best practices
  • Audience targeting and data-driven segmentation
  • QA methodologies for digital campaigns
  • Exceptional communication skills with the ability to clearly explain technical concepts and campaign mechanics to non-technical stakeholders
  • Proven ability to prioritize work and manage multiple campaigns concurrently while meeting tight deadlines
  • High attention to detail, operational discipline, and structured documentation skills
  • Proven ability to operate with a high degree of autonomy while making thoughtful, informed decisions in high-visibility, client-facing environments
  • Strong ability to operate effectively in ambiguous environments where requirements and priorities may evolve quickly— this team moves fast and no two days look the same

Preferred

  • Comfort reviewing and validating HTML and dynamic content (no expectation to code from scratch)
  • Experience working in agency, consultancy, or large enterprise environments
  • Exposure to cross-channel or lifecycle marketing (i.e., triggered, transactional, or journey-based campaigns)
  • Prior experience managing direct reports in a marketing operations, agency, or campaign delivery environment
  • Familiarity with A/B testing and performance optimization concepts
  • Experience collaborating with developers, QA, and analytics teams in structured delivery models
  • SFMC certifications (Email Specialist, Marketing Cloud Administrator, etc.) a plus

Benefits

  • Flexible Time Off to recharge when needed
  • Nine Company-Wide Holidays
  • A diverse suite of benefits prioritizing your growth, development, and personal well-being
  • Discover more about our perks and benefits here.
Kobie logo

Kobie

3.4 Glassdoor

Kobie is a global, market-leading, end-to-end loyalty solutions provider for the world’s most successful brands. With strategy-led technology, Kobie is consistently named an industry leader by Forrester with a mission of growing value through loyalty.We turn complex customer data into actionable insights, leveraging composable technology, human-guided AI, and strategic services to enable loyalty outcomes across industries such as retail, travel and hospitality, financial services, entertainment, QSR, telecom and more. Our Kobie Alchemy® Loyalty Cloud platform delivers and measures loyalty experiences that set brands apart. Named a Top Workplace in the USA, and Top Remote Workplace, the best and brightest minds in loyalty come together at Kobie, driven by passion and innovation. We’re always looking for talented individuals, currently hiring in the U.S. and in India, who are ready to join a collaborative, growth-focused culture.

Founded in 1990
St. Petersburg, Florida, USA
394 employees (19 in marketing)
66% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
16.3K
Traffic Source Mix
Search
18.6%
Direct
31.7%
Referral
4.1%
Social
6.2%
Paid
0.5%

Headcount Trend

Current headcount: ~394

Marketing Team

Marketing Team Size
19 (5% of company)