Responsibilities

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Requirements

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred

• 5+ years of relevant experience in marketing data, measurement operations, analytics product management, marketing technology, data operations, or a related field; or an equivalent combination of education and experience.
• Experience contributing to a Marketing Measurement & Data Operations capability, data-enablement function, or analytics-product capability.
• Experience supporting paid-media measurement ecosystems, including digital platforms and walled gardens, agencies, media data partners, conversion events, campaign taxonomies, APIs, and platform reporting data.
• Experience with customer identity, audience data, or activation ecosystems, including first-party data, customer attributes, identity resolution, audience platforms, clean rooms, conversion APIs (CAPIs), or data-collaboration tools.
• Familiarity with Epsilon, LiveRamp, Google Tag Manager (GTM), clean-room environments, or comparable audience, identity, tagging, or data-collaboration platforms.
• Understanding of data-quality concepts, including completeness, consistency, lineage, mapping, reconciliation, and downstream dependency management.
• Experience contributing to intake processes, readiness gates, acceptance criteria, SLAs, issue backlogs, escalation routines, vendor scorecards, or recurring quality-review processes.
• Familiarity with SQL or other tools used to interrogate and validate data is a plus.
• Experience operating in a large, matrixed Marketing organization, financial services, fintech, payments, commerce, or another data-intensive industry is a plus.

Benefits

• Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.