Responsibilities

• Serve as a key strategist for marketing, acquisition, win-back, and retention efforts, turning data insights into concrete recommendations on offers, timing, and targeting
• Own recurring reporting on subscriber acquisition, retention, churn (voluntary and involuntary), and cancellations
• Build and maintain dashboards tracking key subscription metrics (churn rate, cancel rate, plan mix, etc.)
• Partner with Marketing to analyze campaign performance across channels and connect marketing spend to downstream subscriber acquisition and retention
• Conduct cohort analysis to identify trends by acquisition channel, offer, plan type, and tenure
• Investigate drivers behind churn and cancellation trends and flag actionable takeaways to stakeholders
• Translate data into clear, digestible summaries and recommendations for marketing and cross-functional stakeholders
• Maintain and improve recurring reporting processes to reduce manual work and improve accuracy
• Flag data quality issues or tracking gaps to Data Engineering/Analytics Engineering partners

Requirements

• Experience in marketing analytics, subscription/growth analytics, or a related quantitative/reporting role
• Strong SQL skills required — able to independently write queries involving joins, aggregations, and CTEs against large datasets; this is a must-have
• Marketing intuition — an interest in and feel for how acquisition channels, campaigns, and offers affect subscriber behavior, not just the ability to pull numbers
• Experience analyzing or reporting on subscription/lifecycle metrics (acquisition, churn, cancellations, retention) a plus
• Comfort working in a BI/visualization tool (Looker, Tableau, Power BI, or similar)
• Strong Excel/Google Sheets skills for ad hoc analysis
• Good communication skills — able to explain data findings clearly to non-technical stakeholders
• Experience with using AI tools such as Claude, ChatGPT, or Cursor
• Familiarity with subscription billing platforms (e.g., Recurly, Zuora, Stripe Billing)
• Understanding of marketing attribution

Preferred

• Experience analyzing or reporting on subscription/lifecycle metrics (acquisition, churn, cancellations, retention)

Benefits

• This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.