Manager, Marketing I/II Oncology

Responsibilities

• Patient Marketing Strategy & Campaign Execution Develop and execute integrated, multichannel DTC patient marketing plans in alignment with overall Elahere brand strategy, ensuring consistency across paid media, owned channels, digital platforms, and patient support programs.
• Lead development of patient-facing promotional materials including digital advertising, social media content, disease awareness campaigns, and patient ambassador/testimonial programs, from brief through regulatory approval and launch.
• Champion patient-centric messaging rooted in the Elahere efficacy and safety story, including OS benefit (median 16.5 months vs. 12.7 months vs. chemotherapy) and the importance of FRα biomarker testing as a gateway to treatment eligibility.
• Develop DTC messaging frameworks that address the emotional and clinical journey of women with platinum-resistant ovarian cancer — including recurrence, treatment decision-making, and communicating with their oncologist.
• Omnichannel & Digital Marketing Partner with digital/media agencies to plan, activate, and optimize paid digital campaigns (search, display, social, programmatic, CRM/email, and streaming/video).
• Manage patient website content strategy and SEO/SEM initiatives in alignment with brand guidelines and regulatory requirements.
• Utilize data and analytics to monitor campaign KPIs — including reach, site traffic, patient activation rates, and script lift — and translate performance data into actionable optimization recommendations.
• Patient Support & Access Integration Collaborate with patient services, market access, and Halo (AbbVie's patient support program) teams to ensure seamless integration of DTC patient acquisition tactics with downstream support enrollment and adherence programs.
• Develop communications that address patient barriers, including FRα testing access, out-of-pocket costs, and ocular toxicity management guidance for patients.
• Cross-Functional Collaboration Partner closely with HCP marketing to develop aligned messaging architectures that reinforce the provider-patient dialogue around Elahere — particularly regarding FRα testing and treatment selection.

Requirements

• Education Bachelor's degree required in Marketing, Life Sciences, Business, Communications, or related field. MBA or advanced degree strongly preferred.
• Experience – Marketing Manager I 3+ years of marketing experience, with at least 2 years in pharmaceutical or biotech marketing. Prior exposure to oncology, rare disease, or specialty patient marketing preferred. Experience developing patient-facing promotional materials and navigating the regulatory/MLR review process.
• Experience – Marketing Manager II 5–7+ years of progressive pharmaceutical marketing experience, with a minimum of 3 years in oncology or specialty DTC patient marketing. Demonstrated track record leading multichannel DTC campaign development and execution, including digital/social media, CRM, and patient support integration. Experience working on ADC, biomarker-driven, or companion diagnostic brands strongly preferred. Prior ownership of patient marketing within a brand team structure, including leadership of agency relationships and cross-functional alignment.

Preferred

• MBA or advanced degree strongly preferred.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.
• AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.