Manager, Marketing I/II Oncology

Responsibilities

• Develop and execute integrated, multichannel DTC patient marketing plans in alignment with overall Elahere brand strategy, ensuring consistency across paid media, owned channels, digital platforms, and patient support programs.
• Lead development of patient-facing promotional materials including digital advertising, social media content, disease awareness campaigns, and patient ambassador/testimonial programs, from brief through regulatory approval and launch.
• Champion patient-centric messaging rooted in the Elahere efficacy and safety story, including OS benefit (median 16.5 months vs. 12.7 months vs. chemotherapy) and the importance of FRα biomarker testing as a gateway to treatment eligibility.
• Develop DTC messaging frameworks that address the emotional and clinical journey of women with platinum-resistant ovarian cancer — including recurrence, treatment decision-making, and communicating with their oncologist.
• Partner with digital/media agencies to plan, activate, and optimize paid digital campaigns (search, display, social, programmatic, CRM/email, and streaming/video).
• Manage patient website content strategy and SEO/SEM initiatives in alignment with brand guidelines and regulatory requirements.
• Utilize data and analytics to monitor campaign KPIs — including reach, site traffic, patient activation rates, and script lift — and translate performance data into actionable optimization recommendations.
• Collaborate with patient services, market access, and Halo (AbbVie’s patient support program) teams to ensure seamless integration of DTC patient acquisition tactics with downstream support enrollment and adherence programs.
• Develop communications that address patient barriers, including FRα testing access, out-of-pocket costs, and ocular toxicity management guidance for patients.
• Partner closely with HCP marketing to develop aligned messaging architectures that reinforce the provider-patient dialogue around Elahere — particularly regarding FRα testing and treatment selection.

Requirements

• Bachelor's degree required in Marketing, Life Sciences, Business, Communications, or related field.
• MBA or advanced degree strongly preferred.
• 3+ years of marketing experience, with at least 2 years in pharmaceutical or biotech marketing.
• Prior exposure to oncology, rare disease, or specialty patient marketing preferred.
• Experience developing patient-facing promotional materials and navigating the regulatory/MLR review process.
• 5–7+ years of progressive pharmaceutical marketing experience, with a minimum of 3 years in oncology or specialty DTC patient marketing.
• Demonstrated track record leading multichannel DTC campaign development and execution, including digital/social media, CRM, and patient support integration.
• Experience working on ADC, biomarker-driven, or companion diagnostic brands strongly preferred.
• Prior ownership of patient marketing within a brand team structure, including leadership of agency relationships and cross-functional alignment.
• Strong strategic thinking and business acumen with the ability to translate patient insights into differentiated marketing strategies.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.