Responsibilities

• Eye Segment Leadership
• - Serve as the expert in the Eye category, translating consumer insights, market analysis, and competitive intelligence into strategies that drive growth.
• - Lead cross-functional partners to develop strategies that expand core and new product lines, increasing share, sales, and profit.
• - Partner with Finance, Sales Planning, Demand, and other cross-functional partners align monthly variances between budget, forecast, and demand
• Go-To-Market Strategy & Execution
• - Partner with cross-functional teams to develop and execute holistic commercialization and activation strategies and ensure excellence in execution.
• - Partner with Sales and Trade Marketing to strengthen brand presence at major retailers (Amazon, Walmart, Target, etc).
• - Brief internal teams on activation plans and ensure alignment across channels.
• Omnichannel Brand Communications
• - Lead the end-to-end display development process for RCC, Tools, and Almay, collaborating with Trade, Creative, and Structure teams.

Requirements

• Bachelor’s degree required; MBA preferred.
• Minimum of 5 years of experience in brand marketing (operational preferred over innovation), omnichannel communications experience a plus.
• CPG experience strongly preferred, beauty is a plus.
• Strong understanding of retail environments, eCommerce platforms, and consumer behavior.
• Proven ability to manage cross-functional projects and timelines.

Preferred

• Power BI, Circana, or Nielsen data a plus.

Benefits

• Employees (and their families) are eligible for medical, dental, and vision benefits.
• Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).
• Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.
• Employees are also able to enroll in our 401k Retirement Savings Plan.
• Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.