Manager, Marketing Effectiveness

Chicago, IL (Hybrid)

$68K/yr – $105K/yrManager4+ years expFull time

Posted 2 days ago

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Job Summary

Own data quality and governance across Hilton measurement workstreams, drive a dashboard-first reporting transition, and serve as the trusted data lead in client interactions while collaborating across measurement, analytics, and account teams.

  • Own QA standards and taxonomy governance
  • Lead multi-source data integration for dashboard readiness
  • Partner with cross-functional teams to tie data to measurement plans

Job Description

Responsibilities

  • Own data quality, QA processes, and taxonomy governance across all Hilton measurement and reporting workstreams — including defining, recommending, and maintaining QA standards.
  • Continue the transition of recurring reports into a dashboard-first environment (Power BI), ensuring data integrity and visualization quality meet client-facing standards.
  • Manage and integrate multi-source, multi-channel data (paid media, owned, and third-party) into clean, reliable, decision-ready datasets.
  • Partner cross-functionally with measurement, analytics, and account teams to tie data infrastructure to measurement plans and learning agendas.
  • Serve as the trusted data lead in client interactions — assessing feasibility upfront, setting realistic expectations, and delivering credible recommendations.

Requirements

  • Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
  • 4-6+ years in data engineering, data management, or analytics engineering, with a track record in high-volume, complex environments.
  • Demonstrated ownership of data QA and taxonomy governance. Able to design, adhere and execute a QA process.
  • High proficiency in data visualization tools (Excel, Tableau, Power BI).
  • Multi-source, multi-channel data experience across the media/marketing ecosystem.
  • Ability to work autonomously with large datasets with limited management oversight.
  • Strong client-facing skills, including sound judgment on feasibility and the ability to manage expectations with integrity.
  • Strong interpersonal skills with ability to collaborate and work with internal cross-channel and client teams.
  • High attention to detail.
  • Excellent problem solving and critical thinking skills.

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
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Dentsu

3.4 Glassdoor

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$167
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~18.9K

Marketing Team

Marketing Team Size
3,819 (20% of company)
Median Career Experience
10 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
34

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