Responsibilities

• Write and develop enrollment marketing content across email, advertising, print, social media, and digital campaigns.
• Develop campaign messaging, headlines, concepts, calls to action, and other marketing copy for recruitment and yield initiatives.
• Write and edit student stories, profiles, social content, and other audience-focused marketing communications.
• Manage enrollment-focused content calendars and content production schedules.
• Develop social media concepts, copy, hooks, and scripts for prospective student audiences.
• Coordinate and oversee student content creators, other content contributors.
• Collaborate with Digital Content Creators on social strategy and admissions focused social content.
• Collaborate with the Director of Enrollment Marketing on campaign concepts, messaging, content strategy, and brand storytelling.
• Partner with Admissions and campus stakeholders to identify compelling student stories and experiential learning opportunities.
• Repurpose and optimize content across platforms, audience segments, and stages of the enrollment funnel.

Requirements

• Bachelor’s degree in marketing, communications, writing, journalism, or related field required.
• 5–7 years of experience in marketing writing, copywriting, content marketing, or storytelling-focused marketing roles required.
• Experience writing for integrated marketing campaigns across email, advertising, print, digital, and social media required.
• Experience developing content for social platforms including Instagram, TikTok, YouTube, and emerging platforms required.
• Higher education or Gen Z audience experience preferred.
• Proficiency with Canva, Capcut, and Adobe Creative Suite preferred.

Preferred

• Strong portfolio demonstrating marketing writing, campaign work, brand storytelling, and social content.
• Exceptional copywriting, editing, storytelling, and content planning skills.
• Strong understanding of marketing campaigns, audience segmentation, channel strategy, and the enrollment or customer journey.
• Strong understanding of the social media landscape, platform trends, and audience behaviors.
• Ability to develop compelling messaging and adapt content across channels and audiences.
• Strong organizational, project coordination, and time management skills.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to manage multiple projects simultaneously in a deadline-driven environment.
• Strong interpersonal skills and ability to collaborate effectively across teams and departments.
• Commitment to accuracy, organization, and high-quality work.

Benefits

• In addition to a competitive salary, Emerson College is committed to the health and well-being of our employees and family members. We offer a generous benefits package to regular staff scheduled to work 20+ hours per week.
• Emerson Employment Categories influence work schedules, benefits eligibility, and time off policies. Benefits include outstanding health plans with limited out-of-pocket expenses, dental plans, generous time-off programs, and a 403(b) retirement benefit with a 9% employer contribution once eligible. Additional benefits, such as life and disability coverage and commuter offerings, are available.
• Please refer to our benefits website for a full list of benefits and eligibility requirements.