Responsibilities

• Translate Global TA marketing strategy into an aligned Global TA marcom strategy and plan with tactics and KPIs
• Partner with TA global protocol marketing managers to deliver on customer needs to translate strategy into high-quality, compliant content and tool-kits including web, social, emailer, video, and sales enablement tools to drive MQLs
• Oversee the creation of core content assets (graphics, visuals, digital collateral, presentations, and videos) to support campaigns and brand initiatives
• Ensure consistent messaging and creative expression across all digital channels, aligned with brand strategy and medical accuracy
• Translate TA strategy into tangible customer facing marketing assets (brochures, pitch decks, campaigns, etc.)
• Support the design and delivery of events such as congresses, trade shows and webinars
• Collaborate with apheresis providers/therapy prescribers/medical experts and KOLs to create educational content and strengthen thought leadership
• Support development and execution of digital engagement, digital campaigns, and lead-capture strategies in collaboration with global marketing, communications, and regional marketing
• Liaise with commercial and education teams to help ensure effective execution of marketing programs
• Partner with commercial teams on field needs to align deliverables to key stages of sales funnel.
• Partner with Brand & Creative, Global Marketing Communications, PR & Social Media, Medical Affairs, Government Affairs, and Commercial Excellence to synchronize messaging and amplify impact
• Ensure all communications remain compliant with regulatory and industry standards while maintaining customer-centric innovation
• Develop global oversight tracking approach to manage commercial programs and marketing initiatives
• Manage and track marcom operations across TA global, regional, and functional stakeholders
• Maintain marketing asset library to ensure “one stop shop” for all stakeholders requiring content
• In collaboration with the Global Marketing communications team, manage relationships with regional marketing stakeholders and regional marketing communications teams to drive alignment and deployment of new content
• Define KPIs for digital campaigns and communications, regularly track performance, and provide insights to inform strategic decision-making.
• Leverage data to continuously refine tactics and demonstrate campaign ROI.